VEChannel Event Profile

Leverage Web Analytics to Improve Performance of Your Web Channel

Whether you are gearing up for the holiday rush or strategizing on how to grow your online sales next year, the success of your web site as an effective sales channel hinges on having accurate insight into whats working and what isnt. Without this insight, even the most well thought out marketing plans will fail. For many organizations, understanding what to measure and how to take action on the information remains a challenge. Join web analytics experts, Brent Hieggelke and Jason Burby as they provide the latest trends, winning strategies and realworld advice on how you can drive more profitable online sales activity. Attend this one hour educational webcast with WebTrends and ZAAZ and learn: Best practices for implementing an effective ecommerce strategy. Key metrics to track to gauge the true impact of the Web channel. How to apply the process of A/B testing to optimize results. Expert advice on improving purchase conversion and other conversion scenarios. Case studies on how other organizations have achieved ecommerce success. All attendees will receive complimentary copies of WebTrends popular guide, ?The 10 Reports Every Online Retailer Lives For,? in addition to ZAAZs site optimization process whitepaper. All you need to attend is : A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under " Set Up . NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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