VEChannel Event Profile

Invisible Marketing: 3 Things Every Organization Needs to Know in the Era of Blogs, Podcasts and RSS Feeds

Marketing used to be about companies talking to crowds. More recently marketing, with an assist from technology, became increasingly onetoone, with transparency, accountability, and customization as its hallmarks. But another major shift is currently underway. Marketing in the world of blogs and Web 2.0 is turning into a myriad of interlocking conversations between people inside the company and outside the company. Call it crowds talking to crowds. It can seem an unnerving change, with multiple messy conversations replacing single messages from a CEOappointed spokesperson. But smart companies already recognize the opportunity in the noisy shift. New performance measures are emerging for company executives, boards of directors, and investors. New technologies are making marketing invisible, with the result being closedloop business, one where an increase (or decrease) in marketing expenditures can be tied directly to revenues and profits. Join Dr. Paul Kedrosky, the awardwinning lecturer and columnist, and Stephen J. King, CEO of marketing software pioneer Marqui, in this live Web seminar as they explore these issues and explain why todays businesses absolutely must rethink the way they market. Attendees will learn : How best to harness new tools like blogs, podcasts, RSS, etc., to build the relationships that todays customers want The larger impact of recent technological shifts on the alignment of marketing, sales and other critical business units and why these groups must evolve to ensure success Suggestions on how to measure marketing effectively in light of these shifts All you need to attend is : A 56Kbps Internet connection or better For audio, you will need the Computer Speakers and Sound cards. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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