VEChannel Event Profile

Introducing Gen WeSM, Americas Newest Generation

EVENT TYPE: Webinars
CATEGORY:
EVENT DATE: 8/9/2005
EVENT TIME: 8/9/2005
DATE ENTERED: 0000-00-00 00:00:00
CONTACT INFO:
COMPANY NAME: WebEx

Who is Gen We? A younger generation on the cusp of its hyperconsumptive years, grouporiented yet individualistic members of a global nation A generation wielding an estimated $18 billion in direct purchase buying power* A generation of technative, media smart, creatively inclined and pancultural kids ranging from 010 years in age "WE" will rock you. Are you ready? Iconoculture provides you with a first peek at Gen We, the youngest of generations that is more connected to one another than any previous generation. Gen We knows what they want, how to influence their parents purchases, and how to earn and spend their own considerable disposable income. With the emergence of Gen We onto the consumer scene, marketers can expect the way they produce and promote products and services for this generation to change dramatically. Attend this webcast and learn : Who Gen We is, how they are shaping the consumer landscape, and how they differ from previous generations What values define and drive Gen We consumers Why Gen We is important for marketers to understand as it relates to developing innovative products, services and messaging for this generation What crosscategory trend observations are moving and shaking 0 to 10 year olds in America How marketers are connecting with Gen We today (best practices) *Born to Buy: The Commercialized Child and the New Consumer Culture, Juliet B. Schor, Simon & Schuster 2004 All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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