VEChannel Event Profile

Improving Online Conversion Rates with A/B Testing

Learn how A/B testing and other realtime Web analytics capabilities can be used to improve online conversion rates. In this session, you will learn: What ondemand Web analytics is and why marketers should be using it How Web analytics specifically benefits each of the four site types: ecommerce, lead generation, publishing and selfservice How companies such as CarFax are using the science of A/B testing to increase conversion rates What to look for in a Web analytics solution All you need to attend is: A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) Speakers and a sound card attached to your computer The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under "Set Up." NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC

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