VEChannel Event Profile

Improving Offer Response with Intelligent Inbound MicroDirect Marketing

Current outbound direct marketing campaigns are experiencing record low response rates and increasing costs, making them less efficient and more annoying than ever to consumers. In this web seminar, you will learn how to boost response rates and sales conversion rates from the typical 2% to as much as 50%. The key to this success is making the most relevant offer to the most receptive prospect at that point in time when they are most willing to consider the offer. Attendees can expect to take away these important points from this web seminar : Learn why traditional outbound DM campaigns are losing effectiveness Find out how you can use realtime customer analytics and offer recommendations to increase sales via your inbound service channels Learn how you can boost response and sales conversion rates by 10X The speaker at this Webcast is from Chordiant Software, Inc. Any editorial supplied by Chordiant is independent of Gartner analysis. All Gartner research is © 2005 by Gartner, Inc. All rights reserved. All Gartner materials are used by Chordiant with Gartners permission and in no way does the use or publication of Gartner research indicate Gartners endorsement of Chordiant products and/or strategies. Any other reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice. All you need to attend is : A 56Kbps Internet connection or better For the audio, you will need Computer Speakers and Sound Cards. A high speed internet connection is recommended. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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