VEChannel Event Profile

How to Raise Response Rates from 2% to Over 50%

How to Use Your Inbound Service Channel to Create More Relevant Offers, Increase Conversion Rates and Reduce Customer Defection Risk In a previous webcast, we explored the decline in success of outbound direct marketing and the rapid growth of servicebased inbound marketing as a means of increasing marketing offer acceptance and sales conversions. Our customer, O2 Communications, shared some of these results with the audience. In this session, we will look at exactly how these phenomenal results were achieved and what technologies are at work in the background to make this happen. This will not be a technology briefing, but it will discuss how Marketing Executives can take charge of their own strategies all the way through to the interaction with the customer. When your customer calls, you need to not only provide excellent service, but also take advantage of the rare opportunity to engage that customer. Making irrelevant or even worse, repeated offers, to your customer will only increase their cynicism and speed their defection. Chordiant and their customer, O2 Communications, will discuss how they have implemented an intelligent inbound marketing strategy and solution that has boosted their conversion rates from 2% to over 50%. Intelligence is the key and with this session, you can learn how to apply realtime predictive analytics to the problem. During this event, you will : Learn the stateoftheart in eventdriven customer communication. Find out how to combine personalized customer service with selling and retention objectives. Understand how your company can begin the process of migrating from expensive and inefficient outbound DM to more relevant and profitable customer contacts. One of the largest telecommunications providers in the European market will cite examples of their success with this approach and discuss exactly how its done. All you need to attend is : A 56Kbps Internet connection or better Computer speakers to hear audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC

View This Event