VEChannel Event Profile

How to Put Your Brand at the Center of Your Business

Brand Engagement enables you to bring a brands promise to life by creating a truly "onbrand" experience for customers through your employees. This presentation will outline the practices of a brandcentric organization and the benefits of aligning your business with your brand, while using an "outside in" approach to engage your employees. It will also illustrate the benefits of a customercentric approach to brand engagement, why its not as easy as it sounds and the hard truths about it. What you will Learn: Hear from preeminent consultant Landor Associates on how to build, execute and maintain successful brand engagement programs. Learn the theories of brand engagement/internal branding programs and the values they provide your organization Understand the value of brand engagement exercises and why they are most successful when CEO led or sponsored. Learn how to look at other organizations to recognize and identity successful brand engagement techniques that can help your organization. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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