VEChannel Event Profile

How Online Testing Creates Effective Advertising

A recent survey conducted by MediaPost shows that 4 in 5 advertising execs are being held more accountable for their ad buys. Yet online ads continue to roll out with little or no creative testing, and no demonstrable ROI. More and more advertisers are realizing the importance and the benefits of creative testing. Simply eliminating weak creative can result in 300% performance improvement. And testing is accomplished fast and affordably ensuring the campaign launches as planned. This webcast will show you how you can: Find the right message one that resonates with your target audience as relevant, interesting, and appealing. Uncover the ads that will maximize your campaigns effectiveness. Learn about the attitudes and opinions of your target to aid in positioning and message development. Measure purchase behavior among your targeted, exposed audiences

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