VEChannel Event Profile

How Consumers Shop When Booking Travel Services on the Web

Sometimes its hard to believe that your customers are not accidental tourists. That there actually is a method to their madness. In this webinar, Dr. Bonny Brown, a behavioral psychologist and Director of Research at Keynote Systems, explores the thinking and behavior of your customer. Drawing on insight from dozens of indepth research studies in which Keynote captured the attitudes and behavior of more than 20,000 consumers, Dr. Brown will map how the consumer books travel online. Dr. Brown will examine the specifics of how consumers shop for travel services online and what their expectations are from travel industry websites. Drawing on Keynote research in the airline, hotel, cruise, rental car and online travel agency industries, shell explain: How consumers research across the Web before booking travel services Why consumers search or browse on some sites, yet book on other sites What factors influence prospective customers in their purchase decisions What common frustrations consumers have with travel websites How the online experience effects their overall brand perceptions and loyalty Please join us for what is sure to be an interesting and informative trip into your customers mind. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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