VEChannel Event Profile

Harnessing the Power of Technology to Boost Creativity

For most organizations, their brands are their single most valuable asset. As global companies continue to expand their brands and marketing requirements, the lack of collaboration, declining productivity and misspent marketing funds can increase significantly and affect how their brands and marketing efforts are perceived. Leading marketers are turning to Marketing Resource Management (MRM) technology to help them transform their marketing processes and generate both revenue enhancement as well as costreduction benefits. Join Accenture and Unica for this free 1hour web seminar on "Harnessing the Power of Technology to Boost Creativity." You will hear how using a combination of better processes and technology can help you improve marketing effectiveness and efficiency, boost creativity, and impact your overall brand. This session, brought to you by Unica Corporation, will discuss how technology can help : Increase collaboration in developing new products and offerings, advertising, promotions, events management, campaign management, etc. Ensure close integration of projects through consistent and visible project and workflow management Avoid inefficiency and redundancy to focus on building clarity and consistency of marketing efforts across the enterprise Demonstrate financial accountability Bonus Offer : All attendees will receive a complimentary industry white paper. Who Should Attend : Marketing Professionals responsible for: Marketing Creative Services Advertising Marketing Operations Brand Management Production Services Marketing Strategy Marketing Planning Executives responsible for: Enterprise technology All you need to attend is : A 56Kbps Internet connection or better For the audio, you will need Computer Speakers and Sound Cards. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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