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Gaining More Insight into Your Marketing Investments

In todays environment of higher accountability, marketers must directly show how marketing activities drive growth within their organizations. They need to quickly and effectively decide where to invest and where to divest at a moments notice to ensure the greatest possible ROI. In an era where the average CMO tenure is 18 months, this is no small feat. Join Pat LaPointe, Managing Partner, at Marketing NPV, and Andrew Hally, Director, Segment Marketing, at Unica, for this onehour webcast that investigates the driving trend for higher accountability from marketing activities. Join us to learn about : The driving force behind higher accountability Gaining more effective marketing measurement and tracking Managing business through a marketing dashboard These two people and organizations bring to you the combined knowledge from leading CMOs around the globe. They will share keen insights into how top CMOs are addressing the marketing effectiveness challenge and the benefits gained by enabling your organization to develop a marketing dashboard. Attendees will be entered to win one of five autographed copies of the newly released hardcover book by Pat LaPointe, Marketing by the Dashboard Light (released October 2005). Who Should Attend : CMO / SVP of Marketing VP of Database Management VP of Brand Management VP of Marketing Operations CFO / Marketing Controller VP of Marketing Services VP of Production Services VP of Strategy / Planning CIO / VP of Marketing IT All you need to attend is : A 56Kbps Internet connection or better Computer speakers and sound cards for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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