VEChannel Event Profile

Five Key Ways Marketing Can Improve Sales Effectiveness

If your organization is like most, you are spending 1030% of your revenue on marketing activities. Do you know if this marketing is resulting in more revenue for your organization? Companies with a CRM solution have visibility into the effectiveness of their marketing spend that results in a 22% higher close ratio on sales. Industry experts Paul Petersen and Greg Anderson of FrontRange Solutions will present five key ways marketing can impact sales effectiveness, based on the study "Sales Effectiveness Insight 2005 State of the Marketplace Review" by CSO Insights. In this session they will cover : Qualified lead definitions Leads that result in initial meetings CRM solutions that improve sales effectiveness We invite you to join Mr. Petersen and Mr. Anderson as they discuss how marketing can have an impact on sales effectiveness and how CRM can impact those results. All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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