VEChannel Event Profile

Find New Opportunities Using Business Insight Clusters

Todays B2B customers expect you to meet their specific needson their terms. Your key to success is to increase your selling odds by finding the best potential prospects and offering them exactly what they need. But how do you identify your best prospects? And how do you get them to respond? One powerful way to pinpoint opportunities is to use Business Insight Clusters. Cluster Analysis has long been used by businesses that market to consumers to further refine their segmentation efforts. Learn how businesses that market to businesses can leverage Cluster analysis to improve their Marketing ROI. These 22 distinct groups share key characteristics uncovered by a statistical analysis of U.S. businesses. The businesses are grouped according to select firmographic and trade behaviors that decisionmakers typically use in gauging the general standing of a company. The natural distribution patternsor common threadsthat eventually emerge determine into which of the 22 distinct clusters a business gets placed. Attend this session to learn : What Business Insight Clusters are How to quickly identify where your marketing efforts are focused, and where else you should concentrate? How patterns in customer behavior can be used to develop 1to1 relationship strategies How to enhance existing response models and build individual predictive models How to use clusters to create relevant promotional offers and advertising that catch your customers attention How to pinpoint highpotential prospects within segments How to uncover underpenetrated market segments that have consistent solid performance All you need to attend is : A 56Kbps Internet connection or better Computer speaker for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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