VEChannel Event Profile

Email Marketing: Running with the Bulls

Email Marketing was once heralded as the marketers dream tool, and the online streets of commerce were wide open to anyone looking for immediate and positive results. But times have changed the oncewideopen streets are now more akin to those in Pamplona, Spain, during the annual Running of the Bulls. Bull runners must know how to avoid getting trampled and gored as the herd thunders through the town. Email marketers must also know how to outrun the rampaging bulls they face on todays marketing streets. This engaging presentation will highlight the email marketing issues and opportunities that can help you safely make it across the finish line. What youll learn: What shoes to wear ? The email tools and solutions available to help you communicate more effectively How to run fast ? How to quickly take an effective email marketing program from list to results What happens when you fall ? Mistakes others have made and how to avoid them How to keep up ? Email marketing metrics provide useful and actionable information for any marketer Whats in front of you ? How new legislation and regulations are changing the roads surface, and the best ways to get your email delivered safely. All you need to attend is : A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under " Set Up . NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

View This Event