VEChannel Event Profile

Driven to Attraction: How Effective Online Businesses Drive Offline Purchases

Almost without regard for the product or service they are buying, consumers now inevitably turn to the Web first to gather information before a significant purchase. Although the vast majority of bigticket purchases are completed offline, virtually every customer purchase process begins online. Whether considering a significant retail item, vacation travel or a new car, consumers today invariably start their purchase process online. What impact does a Web site have on a consumers offline purchase decision? What sources on the Web do consumers turn to for direction? What role do search engines really play in the purchase process? What online frustrations drive customers away from their original purchase intent? What ultimately drives a customer to the store or dealership? In this webinar, Dr. Bonny Brown of Keynote Systems, a psychologist and expert in consumer behavior, examines the consumer purchase process from inception to completion, and the impact the Web has on that process. Using recent research with thousands of luxury auto buyers, the webinar will also illustrate best practices in driving offline purchases and other desired business outcomes, such as driving consumers to visit a dealership or testdrive a vehicle. All you need to attend is : A 56Kbps Internet connection or better For audio, you will need Computer speakers and sound cards. Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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