VEChannel Event Profile

Divide and Conquer with Visitor Segmentation

For years, marketers have used segmentation techniques to divide their market for goods and services into smaller homogenous groups with relatively similar wants and needs. This allowed them to concentrate their efforts more effectively on valuable segments and capture a larger share of the market with their limited budget. Similarly, segmentation techniques can be applied to break down Web site traffic by segments that can be identified and targeted together, resulting in improved conversions and improved marketing ROI. See how salesforce.com is using visitor segmentation to improve its online business performance. What attendees will learn: What visitor segmentation is How it can be applied to their Web sites How it can be used to increase conversions and optimize site content All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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