VEChannel Event Profile

Dismantling the House of Quality: New Innovation Tools Make Old QFD Tools Obsolete

Many companies have used QFD and more specifically the house of quality to advance their product development efforts. After 25 years of using the house of quality, leadingedge companies have come to realize that it is simply the wrong tool for the job of innovation. That is only half of the story. What we have discovered in our work with Fortune 1000 companies over the past 15 years is far more disturbing the limitations inherent in the house of quality are the cause of process instability and are preventing companies from achieving their goal of predictable innovation. In this webcast, you will learn about an effective alternative where the house of quality is replaced with the opportunity landscape model a tool designed specifically to uncover and prioritize opportunities and deliver on the promise of predictable innovation. Just think success can be achieved without timeconsuming and tedious matrices! This new approach, a part of outcomedriven innovation, is the next generation of QFD. This thinking is featured in The Innovators Solution, a recent book by Harvard Business School Professor, Clayton Christensen, and has supplanted QFD, VOC and other programs in many firms as a best practice and new standard for innovation. What you will learn: A brief history of QFD and the tools that support it. The limitations and ramifications of using the house of quality. An introduction into outcomedriven innovation. An introduction to creating and using the opportunity landscape model. How outcomedriven thinking is being used to create customer value. Participants will also receive a free, advanced copy of a soon to be published article by Tony Ulwick titled Dismantling the House of Quality. This event has been previously recorded. On the day of the event, you will be able to view the webcast at your convenience.

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