VEChannel Event Profile

Debunking Closely Held Advertising Myths

Since the days of John Wannamaker, marketers believed a significant portion of their advertising dollars was wasted. Based upon consumer research conducted for thousands of campaigns, InsightExpress® will reveal that most companies are focusing upon the wrong half. Specifically, InsightExpress® will address these myths, including: Creative matters the most The more ad exposures, the better Always hold the best for last TiVo spells the end for advertisers Ad pretesting is stifling WHAT YOU WILL LEARN : Attendees will learn how to develop advertising campaigns that are impactful and effective in todays fragmented media world. The speakers will share research that is essential in transitioning the underpinnings and practices associated with traditional advertising approaches to those that are successful in todays environment. This event contains information that is essential for all advertising, marketing, and agency professionals. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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