VEChannel Event Profile

Converting Browsers into Buyers

A complicated offline buy quickly becomes insurmountable for consumers when transferred to the online world. Knowing this, the online hardware industry has invested in keeping it simple and now represents a multibillion dollar industry. In the latest syndicated research study, Keynote CE Rankings ( formerly Vividence ) has uncovered what the leading hardware vendors are doing rightand wrong to enhance the online customer experience and generate sales. Join us as we dissect the web sites of Amazon, Best Buy, Dell, HP and more through the eyes of over 2000 customers. And more importantly, learn how to apply the best practices from these industry heavy hitters to your ebusiness bottom line. Attend this Webinar and learn: Are manufactures or resellers winning the battle for customer loyalty What site drives the best online customer experience and why How to increase brand preference, retention and loyalty Fatal flaws of the online purchase process and how to avoid them All you need to attend is: A 56Kbps Internet connection or better Netscape 4.x or Internet Explorer 4.x (AOL users: AOL5.0 and above only) A separate telephone line for the audio or a sound card and speakers for the Internet phone session. The WebEx Event Manager installed before the event at http://amawebcasts.webex.com under "Set Up. NOTE: This plugin will automatically install unless your browser has high security settings. A Windows PC or Apple Mac OS X or higher

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