VEChannel Event Profile

Consumer Expectations for Financial Services in the Online World

Consumer decisions are increasingly being influenced by the online channel and everyday more and more consumers are choosing to manage their financial accounts online. How do these trends effect the decisions of prospective customers and the brand experience of existing customers? When it comes to managing money and financial services online, consumer expectations are honed and demands are heightened. The lessons of online travel agencies and online retailers may not apply to the world of online financial services. Across dozens of research studies with thousands of consumers, Keynote Systems has tracked customer experience across the Web and across the financial services industry. In this webinar, well discuss the findings of Keynote customer experience research across the financial service industries, giving specific insights to the online banking, credit card and brokerage services industries. Well provide insights into key questions, such as: How prospective customers shop online for financial services What factors influence prospective customers in their [purchase] decisions Why financial services companies are failing to crosssell online What factors drive customer adoption of online services What common frustrations consumers have with banking and financial services websites How the online experience effects the overall brand and customer loyalty All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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