VEChannel Event Profile

Bringing the Reliability of Online Research into Focus

To support critical business decisions, marketers need their online marketing research to yield reliable results. But how can you be sure you are leveraging this resource wisely? Our Webinar will guide you by tapping Knowledge Networks valuable research on research, the Companys ongoing efforts to lead and inform the industry about the comparative reliability of different research modes. Knowledge Networks will provide you with essential guidelines for understanding and addressing issues related to panel quality and respondent engagement, including: The essential questions you need to ask any vendor of online consumer research How to balance the quality of an online study to the decisions you plan to make with it How the methods online researchers use for obtaining respondents can dramatically affect research results Whether a telephone study can be, reliably and costeffectively, moved to the Internet Why every marketer and researcher needs to be aware of the phenomenon of professional respondents How proper panel management contributes to the reliability of research Who should attend: CMOs Marketing VPs Marketing and strategy executives Market researchers Brand managers Product managers

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