VEChannel Event Profile

Advanced Customer Segmentation Strategies for the Web

Leveraging Intelligent Search Interactions to Segment Customers by Need Marketers are underutilizing the interactive power of the Internet. Segmentation and targeting strategies based on demographic attributes and historical purchase behavior have limited influence on future purchase behavior. Bob Macdonald, Chief Marketing Officer of InQuira and Silicon Valley veteran, explores new strategies and technologies to leverage the interactive nature of the customers online experience to determine and respond to customer needs in realtime. Learn how a personalized, dynamic customer experience instills loyalty and increases customer conversion rates. Compare Fortune 500 companies that invest in the quality of the customers online experience, against those who view the company Web site as just another promotional channel, and understand how the innovators are generating superior returns on their marketing investments. In this Best Practices webcast, you will learn how : to leverage Intelligent Search interactions to engage online customers in dialogue that uncovers current customer needs to implement business controls and automated processes to understand and personalize marketing messages based on your understanding of the customers purchase intent to test, measure and revamp the effectiveness of your marketing campaigns and offers on the basis of how well those campaigns satisfied specific customer needs to identify "marketing leakage", or opportunities for the marketer to finetune marketing messaging to appeal to previously unrecognized customer needs All you need to attend is : A 56Kbps Internet connection or better Computer speakers for audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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