VEChannel Event Profile

Accelerating the Path to Website Conversions

New Strategies for Capturing Customers You Might Otherwise Lose Web analytics tools provide us with rich information. We know the number of hits on our websites every day, week and month. We know how many unique visitors those hits represent. We even know which pages they viewed, and their navigational click stream through the site. We can tell which forms they submitted, and which files they downloaded. We even know when and where they abandon our sites. But we do not often know why. In this world of online marketing, we measure success in terms of conversion rates, which represent our ability to persuade visitors to complete a companydefined action (i.e. submit a form, check out). When our conversion rates approach double digits, we celebrate. But should we? What of the other 9095% of visitors who do not convert? How much business are we leaving on the table? Attend this Webcast to learn new strategies for lowering abandonment rates, and increasing the revenues you generate from your websites. Learn how to embed intelligence into the research and buying experience to create a personal dialogue with each customer, determine his or her purchase intents, and most importantly, accelerate the sales cycles for purchasing complex products and services. Attend this Best Practices Webcast and you will learn how to : Adjust your marketing message to each online customer based on your understanding of his or her intent for that particular visit . Improve the consumers online research and purchase experience with intentdriven personalization Accelerate sales cycles by providing a personalized user experience tuned to the customers specific needs Deliver customers directly to the transactional sales tools (i.e. product configuration tool) and business processes (i.e. online mortgage application) that most often lead to completed transactions Determine how effectively your website and online marketing promotions are meeting customer needs All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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