VEChannel Event Profile

A Shift in Loyalty Marketing Strategy Acquiring

Loyalty Marketing is an everevolving industry. What began in small towns with shop owners who knew every habit and attitude about each customer is now a multimillion dollar industry driven by advanced technology solutions. No matter the vehicle enabling marketers to acquire insights into the minds of customers, the function of loyalty has remained constant to develop a "personal relationship" with customers so that they will continue to give companies their business. In this webcast, we will discuss the lifecycle of the loyalty marketing industry from its infancy to its current and future states. Once you understand the past and recognize what the future of loyalty is, let us tell you how your loyalty marketing strategies should change to incorporate this future. Companies should start by changing how they think of customer loyalty. Instead of dreaming of absolute loyalty, companies should focus on maximizing their Share of Loyalty. Just like companies will never get 100% of their customers wallets, they will not achieve 100% of most of their customers loyalty. For some it can be achieved, but this group cannot sustain profitability of your business. We will discuss methods in measuring your customers Share of Loyalty and strategies on how to increase it, so that you will be prepared to enter loyalty marketings next stage of life. Audience will learn : The past, present and future state of Loyalty Marketing The concept of Share of Loyalty Methods of how to measure Share of Loyalty Strategies on how to increase Share of Loyalty Who should attend : Chief Marketing Officer Chief Information Officers Marketing Directors Loyalty Marketing Professionals AMA members have access to the exclusive oneonone audio Question & Answer session with the speaker after the webcast. Simply enroll in the webcast to receive this member benefit. For nonmembers, click here to join the AMA. All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio or a sound card and speakers Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

View This Event