VEChannel Event Profile

Best Practices: Accelerate Complex Sales with Intelligent Search

Jupiter Research estimates that corporate America will spend $2.6 billion on search engine marketing (SEM) in 2005, and expects that number to increase to almost $4.4 billion by 2008, an annualized increase of over 20%. Clearly, the market has recognized that internet search engines like Google, Yahoo! and others are effective in delivering consumers to company websites. But once you have landed a potential customer on your website, how do you effectively market to that person, especially for complex products and services? How do you understand their needs and wants, personalize the online customer experience with targeted and relevant marketing, and successfully influence purchasing behavior? Consumers who use search to find your website are increasingly using search as part of their shopping process once on your site. Savvy marketers seize on this expected behavior to engage customers in a searchdriven dialogue that improves the user experience and increases the effectiveness of the online marketing effort. Attend this Best Practices webcast to learn how to introduce a new kind of searchbased marketing onto your site. Learn how to embed intelligence into the search experience to create a personal dialogue with each customer, determine his or her purchase intents, and most importantly, accelerate the sales cycles for purchasing complex products and services. Attend this best practices webcast and you will learn how to: Adjust your marketing message to each online customer based on your understanding of his or her intent for that particular visit. Improve the consumers online experience with intentbased personalization Accelerate sales cycles by providing a personalized user experience tuned to the customers specific needs and tied to transactional sales tools and business processes that most often lead to completed transactions Determine how effectively your website and online marketing promotions are meeting customer needs All you need to attend is : A 56Kbps Internet connection or better A separate telephone line for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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