VEChannel Event Profile

10 Reasons Why Online Seminars are Key to the Marketing Mix

The length and depth of the customer relationship hinges on providing value through interaction. Nurturing the customer relationship requires a discipline of integrating the marketing mix to correspond to the way people learn, and to interactivity to sharpen the focus on value. Online seminars are an essential component of the integrated marketing mix, directly addressing 3 major challenges: Time to market The creation of compelling competitive differentiation Agility ­ or realtime continuous improvement This presentation and discussion will provide the "why, when and how" for using online seminars as a powerful tool to establish and build brand, to use finite marketing resources more effectively, to increase customer satisfaction, retention and lifetime value. About the Speaker: For over 30 years, Scott Hornstein , author, lecturer and consultant, has worked with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes consensual relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value. All you need to attend is : A 56Kbps Internet connection or better Computer speakers and sound cards for the audio Netscape 4.x or Internet Explorer 4.x (AOL users: AOL 5.0 and above only) Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3. Firefox/Mozilla. Using FireFox. Click Here To Set Up The WebEx Event Manager installed before the event Click Here To Set Up . NOTE: This plugin will not install if your browser has high security settings or you do not have administrative rights on your PC.

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