VEChannel Event Profile

Interview with Jean Ash, Media Group Head at Rocket, a media planning agency

EVENT TYPE: Videos/Demos
CATEGORY: Media
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DATE ENTERED: 0000-00-00 00:00:00
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COMPANY NAME: IdeasFactory

Media planning is all about establishing what makes consumers tick understanding the consumers psyche and how best to reach a target audience through different types of media (TV, press, radio, cinema, outdoors, sponsorship or ambient media). We take a brief from a client (find out what they want in terms of promoting a brand or a product ed) then we would develop an interesting form of communication with the consumer.

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