VEChannel Event Profile

Creating Engaged CDHP Consumers – The Communication Plan to Get There

As the cost for providing employee benefit programs has significantly increased over the past five years, employers have been faced with the task of educating their employees on their role in the cost equation. To help reverse this trend, many employers have begun to evaluate, and have actually implemented consumer driven health programs (CDHP). While the debate continues regarding the actual effectiveness of CDHPs, several key requirements are necessary for success. In particular, communication with employees is perhaps the single most important element required to promote a successful employee benefit program regardless of existing plan design. As part of UltraLinks ongoing webinar series entitled Maximize Your Investment in Employee Benefits”, our discussion will focus on several of the key concepts, tactics, and strategies employers will want to consider as they look to promote consumerism and evaluate implementation of a CDHP. Download a free copy of our new white paper cowritten by Thomas W. Kess, Director Health Care, Union Pacific Railroad and J. Stephen Ashley, Vice President, Consulting Services, Ultralink. http://www.ultralink.com/company/news/kcenter.asp Attendees will learn: What employees need to know to become informed consumers How to help employees gain knowledge and overcome their fears Important ways to keep these communications short and simple Who should attend? Human Resource Executives, Directors and Managers responsible for making Employee Benefit Plan Decisions

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