VEChannel Event Profile

Getting Employees to Bring a Safety Attitude to Work Each Day

Listen to internationallyrenowned safety expert Dr. E. Scott Geller explain what it takes to create a workforce that "thinks safety" both on the job and off. Dr. Geller will also explain why a lot of commonsense notions may be hurting your safety efforts. For example: Why the assumption that "attitude determines behavior" is a halftruth and not particularly useful as a framework for injuryprevention strategies Why trying to motivate people using group statistics such as "recordable injury rates" and "workers comp costs" can be counterproductive Why terms such as "behavior modification", "loss control", and "compliance training" are failureoriented and demotivate employees. Dr. Geller will also reveal the "secret" to genuinely changing the attitudes that lead to accidents and injuries that cost both your company and your employees dearly. This presentation will answer the following questions: What is an attitude and how does it relate to behavior? How can we get more people genuinely involved in safety efforts? Why do so many of the current approaches to injury prevention attract limited attention from employees? When do scare tactics work to improve attitude and get more involvement in injury prevention? Why is it better to seek success rather than avoid failure, and how is this related to safety attitudes? What is the real definition of "empowerment" from a workers perspective, and how does understanding this definition impact attitude? What kinds of safety goals promote the best attitude and the most involvement? What is the most important question a person should ask with regard to safety and injury prevention? The Speaker E. Scott Geller, Ph.D., is a nationallyrecognized expert on behavior safety and author of more than 350 papers and 75 books or chapters addressing the development and evaluation of behaviorchange interventions. His recent books include " The Psychology of Safety " and " Building Successful Safety Teams ". His clients have included Allied Signal, American Standard, ARCO Chemical, AT&T, Bayer, Bechtel, BF Goodrich, BHP Copper, Cargill, CocaCola, Ford, GM, and a host of other Fortune 500 Companies. Dr. Geller also is a Senior Partner at Safety Performance Solutions and a faculty member at Virginia Polytechnic Institute and State University.

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