VEChannel Event Profile

Digital Lobby: Improving Customer Engagement Online

EVENT TYPE: Webcasts
CATEGORY: Computers Enterprise, Compputers, Internet, Commu
EVENT DATE: As Download
EVENT TIME: As Download
DATE ENTERED: 0000-00-00 00:00:00
CONTACT INFO:
COMPANY NAME: Accela Communications, Inc

As a marketer, one of your biggest challenges is engaging your prospects and customers online. But finding the strategies and tactics that effectively accomplish that goal are anything but easy. In this program, Peter Kim, Senior Analyst at Forrester Research, and two veteran marketers discuss strategies for how to present content at each stage of interaction, along with the best practices and tactics for using rich media. In addition to learning how, why and when to use video on your web site, youll learn how to implement it in a way that positively reflects and protects your companys brand.

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