VEChannel Event Profile

Innovative Influencers: Harnessing the power of wordofmouth marketing

EVENT TYPE: Webcasts
CATEGORY: Computers Enterprise, Compputers, Internet, Commu
EVENT DATE: As Download
EVENT TIME: As Download
DATE ENTERED: 0000-00-00 00:00:00
CONTACT INFO:
COMPANY NAME: Accela Communications, Inc

CMO Magazines editorinchief Rob ORegan and Dave Balter, founder of BzzAgent discuss what works and what doesnt in wordofmouth marketing. BzzAgent deploys more than 70,000 unpaid agents to spread the word about those products the agents choose to promote. Balter says his campaigns have increased sales as much as 66% and the key to success, he says, is the same as it ever was honesty.

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