VEChannel Event Profile

Integrated Marketing: Applying Best Practices to Achieve Measurable Results

During this Web event, coconducted by Consumer Goods Technology, Cognizant and EMM Group, CG industry panelists will discuss the technology momentum that is driving marketing transformation. Attendees will learn how companies are driving faster top line growth by systematically raising their endtoend marketing capability and linking it to financial outcomes. They will share strategies for how technology can help deliver measurably better marketing programs, resulting in more revenue dollars per dollar of expenditure.

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