VEChannel Event Profile

Marketing Strategies for Healthy Aging: Insights into the Boomer Market

Exclusive Natural Marketing Institute (NMI) data will be presented. Learn how you can succeed in the thriving Boomer market! At 78 million strong, Boomers spend $2 trillion annually. Smart companies are tapping into the fastestgrowing consumer segment in the United States. Boomers are developing different attitudes, behaviors, interests, lifestyle activities and needs than in previous life stages. They are also taking a different approach to managing their physical, social, financial and emotional health and wellbeing than previous generations. Based on new research from NMIs Healthy Aging/Boomer Database™, this 90minute Webinar will focus on the dynamic aspects of healthy aging and provide insight into the growing and influential Boomer market. Included in this session will also be NMIs proprietary consumer segmentation model among U.S. Baby Boomers consisting of five segments: ARRIVERS, STRIVERS, WORRIERS, BEWILDEREDS and PETER PANS. Find out how these segments can provide valuable applications across many products, market sectors, and industries. Specific areas to be covered during the Webinar include: Healthcare: What healthcare programs and services are Boomers most interested in? Nutrition and Diet: What do Boomers want more – and less – of in their diet? Physical and Mental Health: What health issues/medical conditions do Boomers most fear as they age? Supplements and Rx: How do Boomers really feel about using nutritional supplements to stay healthy? What is the relationship to Rx? Exercise and Physical Fitness: Whats the reality between what Boomers say about exercise and fitness and what they really do? Government Programs/Insurance: How reliant will Boomers be on programs such as Medicare? Financial Health: Are Boomers financially prepared for retirement?

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