VEChannel Event Profile

Condition Specific Supplements: Capitalizing on the Industrys Fastest Growing Segment

While some categories within the dietary supplement industry, such as vitamins and minerals, show usage stagnation, conditionspecific supplements are showing the highest growth. Conditionspecific supplements – products designed and marketed based on the prevention or management of particular health issues – have shown a 5year compound annual growth in consumer usage of 9%. Thats more than double the growth of the supplement industry sales. This Webinar covers: The top conditions that consumers are managing or treating; The conditions for which they are most likely to use supplements; How the marketplace is driving consumer behavior; Attitudes, behaviors and buying habits of users; Trends in condition specific supplement usage; Working within legal boundaries; The future of condition specific supplements

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