Get to Know the YoCo: Reaching Todays U.S. Urban Youth

When the old rules no longer apply, the old words rarely do either. Multicultural. Multiethnic. Transcultural. None of these completely capture the experience of todays Young Cosmopolitans (YoCos), a group that is increasing in size and influence and spreading across cities both large and small. As the Greek roots of the word cosmopolitan imply, YoCos are truly citizens of the world. In todays diverse urban landscapes, they gather experiences that cross old cultural, ethnic, and racial boundarie...