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Customers to Marketers:Talk to the Hand cause the Ears Aint Listening
Customers to Marketers : Talk to the Hand cause the Ears Aint Listening A Great Alternative for Marketing Methods that Customers Hate Who really listens to marketing anymore? Do you? Outbound marketing efforts do not drive the same kinds of response that they once did. On one side of the coin, there are simply too many campaigns and other information competing for your customers attention. On the other, spam, junk mail boxes, and phishing scams make it difficult for customers to know what source...
EVENT TYPE: WebinarsCATEGORY:Improving Online Conversion Rates with A/B Testing
Learn how A/B testing and other realtime Web analytics capabilities can be used to improve online conversion rates. In this session, you will learn: What ondemand Web analytics is and why marketers should be using it How Web analytics specifically benefits each of the four site types: ecommerce, lead generation, publishing and selfservice How companies such as CarFax are using the science of A/B testing to increase conversion rates What to look for in a Web analytics solution All you need to att...
EVENT TYPE: WebinarsCATEGORY:Leverage Web Analytics to Improve Performance of Your Web Channel
Whether you are gearing up for the holiday rush or strategizing on how to grow your online sales next year, the success of your web site as an effective sales channel hinges on having accurate insight into whats working and what isnt. Without this insight, even the most well thought out marketing plans will fail. For many organizations, understanding what to measure and how to take action on the information remains a challenge. Join web analytics experts, Brent Hieggelke and Jason Burby as they ...
EVENT TYPE: WebinarsCATEGORY:Leveraging Blogs and Blogging for Marketing & Promotions
Using Blogs For Connecting With Customers, Building Your Brand And Monitoring Your Competitors . Leveraging Blogs and Blogging for Marketing & Promotions is an important onehour presentation designed to give those accountable for marketing results a highlevel understanding of what weblogs are and how they are reshaping the marketing and media landscape. Youll leave with answers and action items on the topics below along with an intimate understanding of weblogs and RSS. The specific items that t...
EVENT TYPE: WebinarsCATEGORY:Online Innovations with Web Analytics and Site Search: A Lego.com Case Study
Did you know that a visitor using your web sites search box is three times more likely to convert than other visitors? Are you struggling to make the connection between what your visitor wants from your site and their actual behavior during their visit? Web analytics eliminates the guesswork. Leveraging integrated web analytics and site search will help you to convert more browsers into customers and more importantly help your customers easily navigate your site to find what they are looking for...
EVENT TYPE: WebinarsCATEGORY:Search, Email, Segmentation: Become a Conversion Expert
On the Web, conversion is king. Find out how to improve conversion 3fold with complete conversion analytics that will help websmart organizations optimize their marketing results. What Youll Learn : Search marketing resultsboth paid and organic. Learn how to track the impact that rankings have on revenuefor both payperclick campaigns and organic search listings. Audience segmentation made easier . Discover how specific customer segments are responding to promotions and see their conversion resul...
EVENT TYPE: WebinarsCATEGORY:Searching for the Perfect Search Engine
Whether on a search engine or on a retail, travel or banking Web site, the search process is critical to customer satisfaction. Keynote Systems has conducted studies of more than 200 leading Web sites and examined the online behaviors of tens of thousands of customers. In those studies, Keynote has found that the search process consistently ranks as one of the leading drivers of overall customer satisfaction. A successful, satisfying search process means customers are more likely to find and pur...
EVENT TYPE: WebinarsCATEGORY:The Successful Integrated Marketing Program: Focused on Continuous Conversions from Reach to Retention
You spend thousands even millions of dollars on marketing to drive people to your website. Are you sure you are targeting the right audience? And once you get them to visit your site, are they doing what you want them to do? For an integrated marketing plan to be successful the entire visitor experience from acquisition to retention should be optimized on the end goal of conversion. Depending on your site objectives, conversions can involve anything from buying a product to signing up for a ne...
EVENT TYPE: WebinarsCATEGORY:Turn Your Training Department Into A Profit Center
Find out how you can transform your training programs into a strategic revenue stream using a virtual classroom and automated ecommerce. Dig into the details of how to create profitable training programs with selfservice registration, automated payment features, and more. Hear from WebEx expert Sanjay Dalal and Steven Theissen from Sage Software on how to successfully implement forprofit training programs and best practices for marketing, packaging and pricing. Steven will share how he stumbled ...
EVENT TYPE: WebinarsCATEGORY:Whos Talking Smack Behind Your Back? Maximize Brand Value and Competitive Awareness with NextGeneration Web Technology
Your organization spends millions of dollars to drive market share and revenue growth. How are customers responding to your marketing strategy? What moves are competitors making to steal your market share? Do the right people have immediate access to this information so your organization can be responsive? Join us to discover how you can drive market share by helping your employees get the exact market and competitor information they need, when and where they need it, as soon as it is published....
EVENT TYPE: WebinarsCATEGORY:Our Partners
