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BtoC Online Customer Acquisition: Ten Steps to Success
With all the talk of too much advertising and marketing messages bombarding consumers, marketers are faced with the daunting challenge of not only reaching consumers, but also getting the right message to the right person at the right time. Consumers today also have powerful tools such as DVRs and DoNotCall lists to control the marketing messages they receive, creating additional challenges for marketers. How can marketers find their target customers today? Recently, innovative new approaches ha...
EVENT TYPE: WebinarsCATEGORY:Centralization or Decentralization?
The Options for Effective Localization of Multicultural and Multilingual Marketing Campaigns In a world of global campaigns, do local audiences really get the message if the principles of standardization and centralization are applied to international communications? Can centralization deliver real economies of scale, or is it just an excuse for corporate controlfreakery? Alternatively, can a decentralized approach genuinely improve local communication or does it just weaken the corporate brand?...
EVENT TYPE: WebinarsCATEGORY:Communications with the Public
This webcast highlights how NASD advertising rules apply to a Registered Representatives communications with the public. The discussion reviews the requirements for registered principal signoff and NASD content standards.
EVENT TYPE: WebcastsCATEGORY: Banking/Finance/Investing/Accounting, ComplianceDebunking Closely Held Advertising Myths
Since the days of John Wannamaker, marketers believed a significant portion of their advertising dollars was wasted. Based upon consumer research conducted for thousands of campaigns, InsightExpress® will reveal that most companies are focusing upon the wrong half. Specifically, InsightExpress® will address these myths, including: Creative matters the most The more ad exposures, the better Always hold the best for last TiVo spells the end for advertisers Ad pretesting is stifling WHAT ...
EVENT TYPE: WebinarsCATEGORY:eComXpo 2007
eComXpo is an easy, quick way to keep up with this rapidly evolving marketplace including email, search, affiliate, regulatory, branding, advertising, and technology trends and challenges. eComXpo features all the benefits of a top tradeshow, without the costs, hassles or travel that make traditional tradeshows out of reach for 98% of participants.
EVENT TYPE: Trade Show/AuctionsCATEGORY: MarketingEmail Highwire: How Marketers Achieve Their Goals while Balancing Readers Interests
If youre promoting your company or product through email marketing, youre definitely marketing to the in crowd. Email marketing is gaining ground daily over many more traditional forms of advertising. However, theres a delicate balance to be achieved between email marketers and their optin recipients and subscribers. Marketers want their messages to be delivered reliably and to be read, while recipients want their email to arrive in manageable quantities and to be free from filler and hype. Join...
EVENT TYPE: WebinarsCATEGORY:Find New Opportunities Using Business Insight Clusters
Todays B2B customers expect you to meet their specific needson their terms. Your key to success is to increase your selling odds by finding the best potential prospects and offering them exactly what they need. But how do you identify your best prospects? And how do you get them to respond? One powerful way to pinpoint opportunities is to use Business Insight Clusters. Cluster Analysis has long been used by businesses that market to consumers to further refine their segmentation efforts. Learn h...
EVENT TYPE: WebinarsCATEGORY:Harnessing the Power of Technology to Boost Creativity
For most organizations, their brands are their single most valuable asset. As global companies continue to expand their brands and marketing requirements, the lack of collaboration, declining productivity and misspent marketing funds can increase significantly and affect how their brands and marketing efforts are perceived. Leading marketers are turning to Marketing Resource Management (MRM) technology to help them transform their marketing processes and generate both revenue enhancement as well...
EVENT TYPE: WebinarsCATEGORY:HIPAA Privacy Rules in California: Are You Ready for the April 14 Deadline?
On April 14, 2004, employers faced the HIPAA privacy rules deadline. To help you make sure that your organization is in compliance, we put together a panel of experts to explain what the new privacy rules mean to you and answer your specific questions. This is your chance to get Californiaspecific information about this important topic. Most information on HIPAA that is being presented by other sources is targeted at employers across the nation. As a result it wont be able to give you this kind ...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesHow Online Testing Creates Effective Advertising
A recent survey conducted by MediaPost shows that 4 in 5 advertising execs are being held more accountable for their ad buys. Yet online ads continue to roll out with little or no creative testing, and no demonstrable ROI. More and more advertisers are realizing the importance and the benefits of creative testing. Simply eliminating weak creative can result in 300% performance improvement. And testing is accomplished fast and affordably ensuring the campaign launches as planned. This webcast...
EVENT TYPE: WebinarsCATEGORY:Our Partners
