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The Five Costliest Mistakes in Online Customer Training And How to Avoid Them

Eventbased training is a key revenue contributor to the enterprise. Many leading enterprises now offer extensive rosters of training courses ? available across the world ? year round. While courses continue to be delivered in the traditional instructorled format, many enterprises have evolved their offerings to include Webbased training, recorded and selfpaced learning programs. Through the use of any or all training delivery methods, training managers develop their programs aiming to: Convert c...

EVENT TYPE: WebinarsCATEGORY:

The New Age of Web Analytics 2.0

Have you embraced the new age? The Web 2.0 has recently become one of the most talked about new phrases of the year garnishing attention from leading industry analysts, experts, and thought leaders. Marketers are now reaching their audience through new mediums and channels such as podcasts, RSS, and mobile marketing. How do you know if these channels are right for your business? Are they measurable and if so how? While marketers may be embracing new forms of marketing methods, accountability and...

EVENT TYPE: WebinarsCATEGORY:

The New World of B2B Sales and Marketing

Today, sales cycles are 22% longer than in early 2000s and more players are involved in buying decisions due to increased emphasis on pragmatic spending. Join us for this web seminar as John Neeson of SiriusDecisions discusses the changes in b2b sales and marketing and what new trends have emerged. In addition, John will share his views on the role of a Sales Leader in lead development and how organizations can better understand their customers buying cycle. Some of the topics to be discussed in...

EVENT TYPE: WebinarsCATEGORY:

The Power of Marketing Automation Best Practices to Drive ROI

Companies are changing the way they do business. Todays organizations are leveraging analysis of customer information and implementing marketing automation technology to build longlasting beneficial customer relationships and maximize the significance of these relationships. If you are like most midsized businesses, this may sound like a daunting undertaking. Join Unica for a live onehour webcast on Marketing Automation adoption, best practices and ROI. Learn how continuous advances in enterpris...

EVENT TYPE: WebinarsCATEGORY:

The Power of Marketing Automation: Best Practices to Drive ROI

Companies are changing the way they do business. Todays organizations are leveraging analysis of customer information and implementing marketing automation technology to build longlasting beneficial customer relationships and maximize the significance of these relationships. If you are like most midsized businesses, this may sound like a daunting undertaking. Join Unica for a live onehour webcast on Marketing Automation adoption, best practices and ROI. Learn how continuous advances in enterpris...

EVENT TYPE: WebinarsCATEGORY:

The Power of Web Collaboration: Accelerating Business and Driving Productivity

Web Collaboration solutions have become key enablers of a virtual workplace in which employees can quickly get information they need and ad hoc groups can set up meetings on the fly. The value of Web collaboration are not just derived from being able to communicate instantly and but also from its true integration into the daytoday enterprise workflow. While many enterprises invested in WebEx solutions for immediate travel cost reduction, they are increasingly realizing that the benefits of incre...

EVENT TYPE: WebinarsCATEGORY:

The Transformation of Marketing Operations Through Marketing Resource Management

Marketing complexity and fragmentation; increased accountability of the marketing function; budgetary constraints; new regulations. These converging pressures are leading marketers to turn to Marketing Resource Management (MRM) to gain greater control over their marketing operations, improve their productivity and efficiency and get more impactful results from every marketing dollar. Join Kim Collins, Research Director at Gartner Research and Alan Bunce, Senior Marketing Segment Manager at Unica...

EVENT TYPE: WebinarsCATEGORY:

Transform Energy, Chemical and Utilities Industries: Use Webbased Communication Strategies

Facing challenges with limited communications between distributed operations, the need to expand and develop new markets, and the requirement to meet HSE procedures, Energy, Utilities, and Chemical companies must look for alternative ways to use technology to resolve these issues. Join Brian Whaley, Enterprise Specialist, during this webcast as he discusses the specific strategies and concepts for webcommunications that are successfully being implemented to drive down costs and reduce cycle time...

EVENT TYPE: WebinarsCATEGORY:

Transform Your Business with Unified Communications and RichMedia Conferencing

Join IDC leading communications and collaboration industry analyst, Robert P. Mahowald, Program Director, Collaborative Computing, and Michael Fratesi, Product Marketing Manager, Cisco Systems, to learn how you can achieve greater productivity and profitability with the Cisco Business Communications Solution. Explore how to succeed in todays global business environment and stay ahead of the competition with unified communications solutions that help expand your market reach, speed decision makin...

EVENT TYPE: WebcastsCATEGORY: Computers Enterprise, Computers, Internet

Transforming Customer Feedback into Action, ROI

Conducting surveys with your customers is one thing, but acting on customer feedback is entirely another. Today, large organizations have become proficient at gathering plenty of customer information and feedback; however, many struggle to turn such valuable information into action. Join the American Marketing Association and Walker Information as we focus on three critical elements that transform mundane surveys into a resultsfocused program that decreases customer churn, increases loyalty, and...

EVENT TYPE: WebinarsCATEGORY:
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