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The Best of All Worlds: Integrate Your Channel Strategies
Integrate Your Channel Strategies to Enhance Loyalty, Expand Relationships, and Drive Enhanced Value Consumers today have more ways to interact with providers of products and services than ever before. As such, they should find that managing their relationships with suppliers is easier and more rewarding. Unfortunately, too often the reverse is true. The proliferation of customer touchpoints has created competing customer strategies and processes that quickly cause customer frustration and attri...
EVENT TYPE: WebinarsCATEGORY:The Changing Face of Employee Benefits – Tools for Talking Benefits With Your CFO
Did you know that the cost of employee benefits has risen over 5 times faster than the general Consumer Price Index has cumulatively over the past 4 years? Due to the impact this alarming trend is making on the financial bottom line for most companies, CFOs have taken a more active role in managing the cost of providing health benefit programs to employees. The growing consensus among the finance community is that this trend, if left unchecked, is likely to continue into the foreseeable future. ...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesThe DecisionMakers Guide to Reliability and Validity in Onli
Companies of all sizes are turning increasingly to online consumer research to understand the return on their marketing investments and guide decisions large and small from product features, pricing and functions to messaging to targeting key segments. But how can marketers and market researchers be sure that their online studies are providing the level of data reliability that is essential for supporting wise choices in the marketplace? Building internal criteria for assessing research accuracy...
EVENT TYPE: WebinarsCATEGORY:The Experience Economy and Its Impact on Your Business
Today, goods and services everywhere are being commoditized; what customers want whether consumers, businesses, or internal constituents are experiences: memorable events that engage each individual in an inherently personal way. Join B Joseph Pine II, internationally acclaimed author, for a web seminar on the world of the Experience Economy. Discover why you need to shift into the business of experience staging and in particular learn how you can create marketing experiences that generate deman...
EVENT TYPE: WebinarsCATEGORY:The Future of Behavioral Marketing
What does the Behavioral Marketing landscape look like today and where is it heading? Behavioral Marketing has aided advertisers by targeting consumers interested in their products and services, but the future provides a more customized experience for consumers as well. Todays marketers and Web publishers must understand the full breadth of Behavioral Marketing to extract the greatest efficiency from an online experience. Behavioral Marketing not only impacts advertising but also provides in dep...
EVENT TYPE: WebinarsCATEGORY:The Global Reach and Local Touch of Hilton Internationals Customer Experience
The luxury travel business used to be driven by brand recognition and travel agent recommendation. Now, even highend consumers have turned to the Web to help make their travel decisions. Hilton International recognized both the promise and the competitive forces the Internet represented. The most recognized name in global lodging set out to provide an entire travel experience on the Web, where customers not only reserve rooms but also plan their entire stay such as book tours or reserve tickets ...
EVENT TYPE: WebinarsCATEGORY:The Impact of Customer Support on eBusiness Performance
Customer support whether online or offline has a greater impact on eBusiness performance than the conventional wisdom would suggest. In fact, aside from the actual product or service being sold, how a company delivers and messages customer support has the greatest impact on online customer loyalty. Keynote Systems, the leader in eBusiness performance management, has conducted dozens of studies examining the online behavior of consumers and consistently finds customer support to be a significan...
EVENT TYPE: WebinarsCATEGORY:The Keys to Effective Incentives at Your Credit Union
Learn how to establish a corporatewide incentives program Discover common problems with incentive programs and how to avoid them WHO SHOULD ATTEND This webinar is beneficial for CEOs, senior management, branch managers, human resource managers, operation managers, and those responsible for incentive programs at your credit union. INSTRUCTORS Dennis E. Graham is a frequent speaker at financial industry events throughout the United States. He is director of Credit Union Services for Schneider Sale...
EVENT TYPE: WebinarsCATEGORY: Banking/Finance/Investing/AccountingThe State of the Web: From Customers to Competition
In this webinar, Keynote Systems, a leading provider of eBusiness management services, examines the State of the Web and how that impacts your customers, your competition and your business. Combining insights gathered from more than two dozen industries and more than 200 leading Web sites, as well as research with more than 25,000 consumers, Keynote will deliver its annual assessment of the Internet environment. The Keynote State of the Web provides essential knowledge for every eBusiness profes...
EVENT TYPE: WebinarsCATEGORY:Tracking & Measuring Sales Success
What Past Attendees Say: Great examples of how to take strategic plans to the employee level. Incentives/bonus programs are the hardest to design and implement. This shows how it ties from the top to the bottom and ties with strategic goals. It helps to understand the balance of planning, goal setting and measuring as a success formula. TOPICS & OBJECTIVES Learn what a balanced scorecard can do to support an effective sales and service culture Discover the four perspectives of a balanced scoreca...
EVENT TYPE: WebinarsCATEGORY: Banking/Finance/Investing/AccountingOur Partners
