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Driven to Attraction: How Effective Online Businesses Drive Offline Purchases
Almost without regard for the product or service they are buying, consumers now inevitably turn to the Web first to gather information before a significant purchase. Although the vast majority of bigticket purchases are completed offline, virtually every customer purchase process begins online. Whether considering a significant retail item, vacation travel or a new car, consumers today invariably start their purchase process online. What impact does a Web site have on a consumers offline purchas...
EVENT TYPE: WebinarsCATEGORY:Driving Customer Centricity Through Customer Data
Many organizations have long underestimated one of their most valuable assets in their business arsenal their customer data. Organizations with customer centricity, those that put their customers at the center of every aspect of their business, see additional opportunities to connect more closely with their customers, ways to increase their competitive advantages, and opportunities to boost market shareultimately delivering superior financial results. While its been shown that customercentric co...
EVENT TYPE: WebinarsCATEGORY:Driving Revenue Growth Through Better Marketing and Sales Alignment
Are your marketing and sales organizations working effectively together to drive revenue growth? Do you have complete visibility into the disposition of leads handed off to sales or channel partners? Are the leads generated by marketing falling through the cracks and getting wasted? Like oil and water, the Red Sox and the Yankees or the Road Runner and Wile Coyote, sales and marketing seem destined to be at each others throats. Yet, with heightened expectations for revenue growth and increased m...
EVENT TYPE: WebinarsCATEGORY:eLearning The Basics of Courseware and Virtual Campus
A web based product demonstration illustrating three different types of courseware to include text (with rich media), video and Flash. To include general conversations of cost of development and the need for sound instructional design strategies. The demonstration will also include actual case studies of two customized virtual campus projects (Learning Management Systems) whereby each contained specific scopes; one to standardize and launch the company orientation and the other to convert text m...
EVENT TYPE: WebinarsCATEGORY:eBusiness Research Roadmap: Knowing the Route, Driving Success
Research helps companies clearly navigate the road ahead. Properly designed and executed, research helps companies know where they stand with customers and versus competitors and it lets them test possible paths, as well as measure outcomes. Without proper research, businesses are partially blinded to the challenges and opportunities before them. For the marketing professional, a strong working knowledge of research strategies and techniques is essential for success. In this webinar, Dr. Bonny B...
EVENT TYPE: WebinarsCATEGORY:Effective Virtual Classes: 834 Tips for Successful Online Instruction
The eLearning Guild published an eBook, 834 Tips for Successful Online Instruction which was sponsored by WebEx. These tips were submitted by its membership base and covered everything from very simple suggestions (practice) to detailed suggestions. The tips fall into three overall roles: instructor, manager and design/development team. Join us for this webinar to examine the top tips for instructors and how you can hone your skills to become a more effective online instructor. This session wi...
EVENT TYPE: WebinarsCATEGORY:Email Marketing A Checklist for Email Success in Tomorrows
Email Marketing is a fastpaced and everchanging environment. To succeed in the email space today and the future, there are many strategies, tactics and issues that marketers must be aware of and able to act upon. This Webinar discusses topics and introduces a checklist for new and continued success in email marketing. Some of what youll learn : Strategies for Success What strategic areas of your email initiatives you should be reviewing and revising Compliance What new email regulations are go...
EVENT TYPE: WebinarsCATEGORY:Email Marketing: Running with the Bulls
Email Marketing was once heralded as the marketers dream tool, and the online streets of commerce were wide open to anyone looking for immediate and positive results. But times have changed the oncewideopen streets are now more akin to those in Pamplona, Spain, during the annual Running of the Bulls. Bull runners must know how to avoid getting trampled and gored as the herd thunders through the town. Email marketers must also know how to outrun the rampaging bulls they face on todays marketing ...
EVENT TYPE: WebinarsCATEGORY:Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions
Blogs, podcasts, wikis, RSS feeds and other communication formats that emerged from niche communities, political pundits and news organizations are evolving into key elements of the B2B marketers online toolkit. New research conducted by KnowledgeStorm and Universal McCann of 3,900 B2B technology buyers shows that technology buyers are not only interested in these new delivery channels, but they are using them to gather information and make decisions. With the emergence of these new content and ...
EVENT TYPE: PodcastsCATEGORY: Computers Enterprise, Compputers, Internet, CommuEmerging Trends in Online Events And How To Implement Into Your Marketing Mix
Did you know that on demand seminars are quickly becoming a hot new marketing tool? Or that companies using webinars in directtoconsumer campaigns close, on average, 30% of their attendees as new customers? Attend this session to learn about recent trends in online events, and how they can be used in your marketing organization to drive more market awareness, customer education, and sales leads. Youll also learn the how tos for incorporating these technologies into your marketing programs and he...
EVENT TYPE: WebinarsCATEGORY:Our Partners
