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Leveraging Loyalty: How Intelligent Marketing Powers Results
Existing customers often represent a companys highest value asset. As outbound customer acquisition becomes increasingly regulated, costly, and less effective, customer loyalty is even more important. Over time, loyal customers tend to be more profitable because they spend more, cost less to serve, refer their friends, and are less pricesensitive. Join the American Marketing Association, Borders Group and Epiphany for this live interactive event to see how your organization can enhance the longt...
EVENT TYPE: WebinarsCATEGORY:Marketing for a Successful Credit Union Merge
Learn how to create a merger communications plan Discover how to reach merged numbers Explore how to evaluate your results Tuition: $219 for the webinar CUNA Council and NACCU members receive a $50 discount. Subscribers to CU360 Online Research & Advice Portal receive a $50 discount.
EVENT TYPE: WebinarsCATEGORY: Banking/Finance/Investing/AccountingMeasuring Employee Attitudes: Find Out What Employees Really Think and Manage By Fact
Why would you manage by gut instinct when you can manage by fact? A simple tool called an employee attitude survey allows you to benchmark how your people feel about your companys leadership, benefits, compensation, communications, recognition systems, training programs, or working conditions. Armed with the facts, you can make organizational decisions and allocate resources so that you apply the right solution to the right problem and get the biggest bang for your buck. Attitude surveys are a t...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesMeeting the Challenge of Multicultural Marketing Communications
The globalization of commerce in the 21st century presents vast market opportunities for growth, but as the world order evolves, so must the methods of doing business in the global economy. The three main drivers for this change are a newly restructured and convertible European community; a continuously expanding and evolving Asia; and significant challenges presented by dynamic emerging regional brands. It is only by understanding the customers own unique cultural perspective and value system a...
EVENT TYPE: WebinarsCATEGORY:Meeting the Needs of the Corridor Warrior” BlackBerry for WLAN
Designed exclusively to meet the needs of the corridor warrior” the BlackBerry 7270™ can be used on corporate campuses or in warehouses or similar environments and leverages your 802.11b wireless infrastructure investment. With over 3 million users, BlackBerry is the standard in wireless communications. Now BlackBerry offers the same converged communication experience for onpremises and campus based workers. Learn how to enhance the productivity, efficiency and flexibility of your onsite staff. ...
EVENT TYPE: WebcastsCATEGORY: Computers Enterprise, Compputers, Internet, CommuMobilize Your Field Force With Vettro
The need for realtime communications between the enterprise and field technicians is quickly evolving from a means to a competitive advantage to an industry standard for leading field service organizations. Cytyc Corporation, a leading womens health company, is proactively taking advantage of mobile computing to drive measurable business improvements and enhance service levels. In this Webcast, Cytyc provides a firsthand look into how its field service organization is leveraging Vettros FieldMas...
EVENT TYPE: WebcastsCATEGORY: Computers Enterprise, Compputers, Internet, CommuOnDemand Business I.M. What about Security and Compliance
OnDemand Business Instant Messaging requires the same level of security as every other application that the corporation employs. Protection of intellectual property, removal of SPIM, viruses and worms are some of the items on the security teams hot list. Archiving of all messages keeps the organization in compliance with regulations designed to strengthen business in the 21st century. With filtering, compliance and policymanagement in place, the prospect of a companywide rollout of OnDemand Busi...
EVENT TYPE: WebinarsCATEGORY:Open Enrollment 2006: Compliance Challenges and What to Do About Them
For cafeteria plans, health and dental plans, health FSAs, DCAPs, and HSAs, the annual open enrollment process presents many legal and practical compliance challenges. In this fastpaced 90minute teleweb, well discuss many of the challenges you face and our experts will provide practical advice. Heres some of what well cover: Open enrollment procedures: Are plans required to have an annual open enrollment period? Open enrollment materials and communications with employees: What should be included...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesOptimizing Online Events For Lead Generation Success
More and more, businesses are finding that online events are a powerful and predictable platform for lead generation. But few have realized their full potential. Hear proven methods for getting the most out of your online events at this free web seminar, featuring Joe Hnilo, VP of Marketing at ViewCentral. Mr. Hnilo will share tips on: Promoting events more efficiently and effectively Leveraging automated event management to drive attendance Designing event programs to strengthen sales follow up...
EVENT TYPE: WebinarsCATEGORY:PR Pros Evaluate Podcastings Business Value
The latest BriefingsDirect podcast takes the pulse of how podcasting is being perceived as a business communications tool, with guests Barb Heffner, a partner and founder of CHEN PR, and Sam Whitmore, editor of MediaSurvey. The discussion comes on the heels of CHEN PRs news that it is creating a podcast service within its IT and life sciences communications offerings, using Interarbor Solutions, and yours truly, as a subcontractor for production services and analyst moderator services. We discus...
EVENT TYPE: PodcastsCATEGORY: Computers Enterprise, Compputers, Internet, CommuOur Partners
