Home » Event Listings Page
VE by Industry Category: consumer
VEChannel Results
Mining Customer Data: Leveraging Customer Insights For Branddriven Growth
Please join us for the second installment of this 3part Brandweek webcast series, Using Brands to Drive Growth. In this session, Nadya Kohl, Vice PresidentConsulting at Experian Business Strategies and Andrew Pierce, Senior Partner at Prophet, will discuss how to optimize the uses of data mining to further brand relevance. There are different forms (and benefits) of segmentation designed to answer different questions for marketers (Which consumers do I target? vs. Which consumers can I reach?). ...
EVENT TYPE: WebinarsCATEGORY:Mining the Blogosphere: Its a Whole New World of Marketing
The blogosphere and other consumergenerated content didnt exist five years ago. Today, its exploding, doubling every six months. A new blog is born every second. Those online conversationschatty, impassioned, diarylikeprovide a new source of insight for companies to strengthen their brand, gain insights for product development, monitor product launches, and determine marketing campaign effectiveness. Mining the blogosphere gives you a unique opportunity to: Listen to what youve been missing Act ...
EVENT TYPE: WebinarsCATEGORY:MultiChannel Measurement Bringing the Total Picture Into Focus
Customer success is all too often measured by a single campaign or touchpoint. This narrow, shortterm focus can lead to poor decisions as customers are typically touched multiple times and in multiple ways throughout their consumer lifetime. This webcast will reveal concepts that promise to change the way you calculate ROI and allocate precious marketing resources. Listen to an expert panel as they discuss how to view and measure the value of customers beyond a single campaign or channel, and ho...
EVENT TYPE: WebinarsCATEGORY:MultiChannel Measurement Bringing the Total Picture Into Focus
Customer success is all too often measured by a single campaign or touchpoint. This narrow, shortterm focus can lead to poor decisions as customers are typically touched multiple times and in multiple ways throughout their consumer lifetime. This webcast will reveal concepts that promise to change the way you calculate ROI and allocate precious marketing resources. Listen to an expert panel as they discuss how to view and measure the value of customers beyond a single campaign or channel, and ho...
EVENT TYPE: WebinarsCATEGORY:Multichannel Marketing Leveraging Multiple Sources
As a marketer, you need to ensure that you are delivering your companys message to the best, most comprehensive audience possible. There are many factors involved in finding these consumers. In this session youll learn how to combine information to get to all of your best prospectsand how to avoid wasting money marketing to those who are not interested. Well discuss : Factors to consider when creating your list strategy Using segmentation to identify market potential Engaging with your list brok...
EVENT TYPE: WebinarsCATEGORY:On Demand Webinars
How GI diets have intrinsic appeal to consumers and are easy to put into practice Why wholegrain does not always mean low GI A discussion of the 25 years of research backing up the health benefits of low GI diets for diabetes, cardiovascular disease and weight control
EVENT TYPE: WebinarsCATEGORY: Food & BeverageOnline Communities: A Quantitative Window Into Your Target Consumers
Consumers access the Web for information at critical, decisionrelated moments of truth whether the topic is cleaning products, cars, or an illness. By building online communities around the subjects that interest your target consumers, you can engage them for research at critical junctures and harvest insights on a onetime or ongoing basis. Knowledge Networks and the American Marketing Association invite you to learn how you can leverage the communities model to: Assess early stage new product ...
EVENT TYPE: WebinarsCATEGORY:Optimizing Consumer to Business Cross Selling
Reveal the Business Potential within your Consumer Accounts and Gain Greater Share Of Wallet If you market to both consumers and businesses, dont miss this innovative, new approach to identify small business owners, executives at home and key company contact names to existing businesses customers. Increase revenues and profits while also increasing customer satisfaction and loyalty by meeting the full range of customers, consumer and business needs Focus on highpotential consumertobusiness cross...
EVENT TYPE: WebinarsCATEGORY:Prepared Foods New Products Conference 2006
Prepared Foods New Products Conference is the food & beverage industrys premier event, where R&D, Marketing and Executive Management professionals gather to gain valuable insights into new food and beverage products and exciting new consumer trends around the world. For 3 ½ actionpacked days the New Products Conference provides a forum of worldclass speakers on new product trends, a vital opportunity to reenergize your creativity, and a most productive networking event.
EVENT TYPE: WebinarsCATEGORY: Food & BeverageRecruiting & Selecting Employees Who Can Sell
Learn about emotional intelligence and the effective sales person Understand selling roles and the profile of an effective fit for those roles Discover key selection criteria that determine success Examine the dos and donts of preemployment assessments WHO SHOULD ATTEND This webinar is beneficial for CEOs, senior management, branch managers, human resource managers, operation managers, and those responsible for interviewing and hiring staff. INSTRUCTORS Dennis E. Graham Dennis E. Graham is a fre...
EVENT TYPE: WebinarsCATEGORY: Banking/Finance/Investing/AccountingOur Partners
