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Instant Messaging Tough Enough For Business No Server Required
Instant Messaging (IM) is a powerful vehicle for instant communications with colleagues, customers and partners. Osterman Researchıs semiannual tracking survey reveals that Instant Messaging can be found in over 93% of businesses. However, most IT departments have a difficult time halting the proliferation of unsecured and unmanaged consumer grade IM in the organization. Learn how you can take control of Instant Messaging in your organization with an affordable secure business Instant Messaging ...
EVENT TYPE: WebinarsCATEGORY:Integrated Marketing: Applying Best Practices to Achieve Measurable Results
During this Web event, coconducted by Consumer Goods Technology, Cognizant and EMM Group, CG industry panelists will discuss the technology momentum that is driving marketing transformation. Attendees will learn how companies are driving faster top line growth by systematically raising their endtoend marketing capability and linking it to financial outcomes. They will share strategies for how technology can help deliver measurably better marketing programs, resulting in more revenue dollars per ...
EVENT TYPE: WebinarsCATEGORY: Advertising/MarketingInterview with Jean Ash, Media Group Head at Rocket, a media planning agency
Media planning is all about establishing what makes consumers tick understanding the consumers psyche and how best to reach a target audience through different types of media (TV, press, radio, cinema, outdoors, sponsorship or ambient media). We take a brief from a client (find out what they want in terms of promoting a brand or a product ed) then we would develop an interesting form of communication with the consumer.
EVENT TYPE: Videos/DemosCATEGORY: MediaIntroducing Gen WeSM, Americas Newest Generation
Who is Gen We? A younger generation on the cusp of its hyperconsumptive years, grouporiented yet individualistic members of a global nation A generation wielding an estimated $18 billion in direct purchase buying power* A generation of technative, media smart, creatively inclined and pancultural kids ranging from 010 years in age WE will rock you. Are you ready? Iconoculture provides you with a first peek at Gen We, the youngest of generations that is more connected to one another than any previ...
EVENT TYPE: WebinarsCATEGORY:Leveraging Blogs and Blogging for Marketing & Promotions
Using Blogs For Connecting With Customers, Building Your Brand And Monitoring Your Competitors . Leveraging Blogs and Blogging for Marketing & Promotions is an important onehour presentation designed to give those accountable for marketing results a highlevel understanding of what weblogs are and how they are reshaping the marketing and media landscape. Youll leave with answers and action items on the topics below along with an intimate understanding of weblogs and RSS. The specific items that t...
EVENT TYPE: WebinarsCATEGORY:Leveraging Loyalty: How Intelligent Marketing Powers Results
Existing customers often represent a companys highest value asset. As outbound customer acquisition becomes increasingly regulated, costly, and less effective, customer loyalty is even more important. Over time, loyal customers tend to be more profitable because they spend more, cost less to serve, refer their friends, and are less pricesensitive. Join the American Marketing Association, Borders Group and Epiphany for this live interactive event to see how your organization can enhance the longt...
EVENT TYPE: WebinarsCATEGORY:Marketing Issues Analytics: Tapping the Voice of the Customer
Todays global enterprises solicit a steady flow of content from their customers via surveys, focus groups, web forms, and return/repair claims, to identify customers wants and needs. At the same time, large quantities of unsolicited content available from news articles, call center notes, emails, and online forums contain critical insights into what the customer does and does not like. In this webcast, Jim Nail from Forrester Research will explain the value of tapping the voice of the customer t...
EVENT TYPE: WebinarsCATEGORY:Marketing Strategies for Healthy Aging: Insights into the Boomer Market
Exclusive Natural Marketing Institute (NMI) data will be presented. Learn how you can succeed in the thriving Boomer market! At 78 million strong, Boomers spend $2 trillion annually. Smart companies are tapping into the fastestgrowing consumer segment in the United States. Boomers are developing different attitudes, behaviors, interests, lifestyle activities and needs than in previous life stages. They are also taking a different approach to managing their physical, social, financial and emoti...
EVENT TYPE: WebinarsCATEGORY: Vitimain/Supplements/Anti-Aging, Advertising MarkMarketing: Obstacles, Opportunities & Winning Strategies
Converging channels increasing addressable media media fragmentation evolving technologies changing consumption patterns These are the most exciting times for marketers, and the most challenging time for marketers. Join Unica Corporation and Eric Schmitt, Senior Analyst at Forrester Research for a free Web Forum to discuss these challenges and how marketing organizations adapt and respond to these changes. Join us to understand how to navigate and explore the hidden opportunities within this...
EVENT TYPE: WebinarsCATEGORY:Maximizing Revenue for Customer Premises Solutions
Service providers have an opportunity to boost service revenue within consumer and small enterprise environments. Learn how to apply Intels technologies and platform strategies for premises equipment to maximize your revenue and profitably.
EVENT TYPE: WebinarsCATEGORY: Banking/Finance/Investing/AccountingOur Partners
