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Automating the Demand Chain: Closing the Gap Between Sales & Marketing
The VP of Marketing and VP of Sales have just walked out of the biweekly Executive meeting with a message from the CEO The Board wants to see 10% growth in the bottom line for Q2 through Q4, sustainable into 2007. Weve squeezed all the expenses we can you guys have to figure out how to grow the top line without extra headcount. So, now what? One things for sure, its not about continuing to try and push the traditional MORE button. The Marketing VP and her team know they need to accelerate bet...
EVENT TYPE: WebinarsCATEGORY:BtoC Online Customer Acquisition: Ten Steps to Success
With all the talk of too much advertising and marketing messages bombarding consumers, marketers are faced with the daunting challenge of not only reaching consumers, but also getting the right message to the right person at the right time. Consumers today also have powerful tools such as DVRs and DoNotCall lists to control the marketing messages they receive, creating additional challenges for marketers. How can marketers find their target customers today? Recently, innovative new approaches ha...
EVENT TYPE: WebinarsCATEGORY:Be a Marketing Rockstar: Supercharge Leads and Sales for Your Organization
With campaign response rates trending downward and the demands on marketing teams increasing, marketers need programs that outperform the norm. Hear best practices for increasing the leadstosales conversion for your marketing programs, where you will learn: Effective ways to use web seminars as a call to action to increase response rates Specific steps you should take to ensure that online event attendees become leads and most importantly customers Important elements needed for an effective onli...
EVENT TYPE: WebinarsCATEGORY:Become an Exceptional Marketing Presenter
An exceptional online presentation must combine the use of high impact presentation strategies to not only deliver your targeted messages clearly, but also continue to engage your online audience for its duration. Using certain online strategies, you will increase information retention and participant satisfaction, but, more importantly, turn your online presentation to be more effective leadgenerators than facetoface events. In this web seminar, Christina Humphries will provide helpful WebEx te...
EVENT TYPE: WebinarsCATEGORY:Best Face Forward: Marketing Through People and Technology to Orchestrate Breakthrough Customer Experiences
These days, competitive advantage and market success often derive as much from how you sell as from what you sell. The selling process has become increasingly complex with a proliferation in the number of channels and devices through which customer interactions and transactions take place. Successful companies recognize the opportunity this creates and have invested in research, technology, and process improvements to create competitive advantage by providing a seamless and consistently excellen...
EVENT TYPE: WebinarsCATEGORY:Best Practices For Delivering Online Training to Customers and Distribution Channels
Join the experts from Olympus and Bersin & Associates to learn how organizations are training their customers, partners and distribution channels online. In this session, youll hear about best practices, techniques and technologies that organizations use to deliver high impact online training to their customers and partners. You will also hear how one organization transformed their training center into a profit center, and has made over $1 Million in revenues. In this session you will learn: The...
EVENT TYPE: WebinarsCATEGORY:Best Practices for Streamlining the Creation Security and Review of Marketing Materials and Plans
According to Gartner, IT services market is expected grow from $595 billion in 2004 to $797 billion in 2009. A major part of the growth is in the SMB market where IT service providers must effectively deliver high quality service at low cost. Webbased Remote Support and Remote Access can help these IT service providers deliver high touch service at low cost to customers across the globe. It further allows smaller IT service providers to gain global reach instantly. Come join us to learn how comp...
EVENT TYPE: WebinarsCATEGORY:Best Practices for Streamlining the Creation Security and Review of Marketing Materials and Plans
Please join us for this webcast demonstrating one of Adobes best information creation and collaboration products. Whether youre in product marketing, public relations, brand development or corporate communications, the pressure to create and communicate company and product information is intense. You must work faster, handle multiple projects simultaneously, and generate high quality work on tight deadlines again and again. How do you get extended workgroups colleagues, clients, consultants, v...
EVENT TYPE: WebinarsCATEGORY:Best Practices in CrossSelling and UpSelling Online
Understanding customer expectations and behaviors is essential to crossselling and upselling. Yet on the Web, a different set of expectations and behaviors may apply, making the task even more challenging. With competitors just a click away, the Web is perhaps the most competitive sales channel. So how does a company effectively crosssell and upsell in such an environment? Keynote Systems has conducted studies across more than 200 leading Web sites and examined the behaviors of more than 20,000 ...
EVENT TYPE: WebinarsCATEGORY:Best Practices: Accelerate Complex Sales with Intelligent Search
Jupiter Research estimates that corporate America will spend $2.6 billion on search engine marketing (SEM) in 2005, and expects that number to increase to almost $4.4 billion by 2008, an annualized increase of over 20%. Clearly, the market has recognized that internet search engines like Google, Yahoo! and others are effective in delivering consumers to company websites. But once you have landed a potential customer on your website, how do you effectively market to that person, especially for co...
EVENT TYPE: WebinarsCATEGORY:Our Partners
