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What Employees Really Think about Your Incentive Program
Companies spend $27 billion each year on incentive awards but are those companies getting their moneys worth? Do the people in those programs know what they need to do to earn an award? Do they care? Incentives and promotions can be a valuable tool in the marketing mix but only if the programs are designed and implemented correctly. Find out where many incentive programs fail to deliver and how you can make sure your program has all the right ingredients to be truly motivating. In this webcast y...
EVENT TYPE: WebinarsCATEGORY:What Is Blogging and Why Does It Matter to Marketing Educators
What is Blogging and Why Does it Matter to Marketing Educators? is an important onehour presentation designed to give those teaching marketing a highlevel understanding of what weblogs are and how they are reshaping the marketing and media landscape. Youll leave with answers to the topics below and an understanding of weblogs and RSS. The specific items that this onehour presentation will cover : Definition of blogs, blogging, RSS, podcasting and consumer generated media The basic tenants of suc...
EVENT TYPE: WebinarsCATEGORY:Whats the Cost of Being Unaware?
All businesses are susceptible to risk, fraud, security breaches, theft and natural or manmade disasters are some of the risks around which companies build contingency plans. From a marketing perspective, corporate reputation is an asset that must be protected as much as, if not more than, any other company asset. CEOs, Marketing and PR executives are all typically aware of the impact of negative publicity on their companys reputation. But what about the reputation threats they cant see the neg...
EVENT TYPE: WebinarsCATEGORY:Whos Talking Smack Behind Your Back? Maximize Brand Value and Competitive Awareness with NextGeneration Web Technology
Your organization spends millions of dollars to drive market share and revenue growth. How are customers responding to your marketing strategy? What moves are competitors making to steal your market share? Do the right people have immediate access to this information so your organization can be responsive? Join us to discover how you can drive market share by helping your employees get the exact market and competitor information they need, when and where they need it, as soon as it is published....
EVENT TYPE: WebinarsCATEGORY:Why isnt this deal closing? Diagnosing the Stalled Opportunity
If you want to be able to quickly and effectively diagnose stalled decisions in your pipeline, this webcast is for you! In this webcast, Julie Thomas, President and CEO of ValueVision Associates, will discuss the frustrating situation of opportunities stalling in the pipeline. Everything seems to be moving along and then nothing happens. For most of us we are facing fewer opportunities and therefore to be successful, our win rate has to improve. Budgets have tightened and the level for signatur...
EVENT TYPE: WebinarsCATEGORY:Why WebEx: The I.T. Vantage Point
What does an I.T. professional need to know about Web Collaboration? Join us for a 30 minute Web Seminar on the WebEx architecture, security, implementation and application suite. Learn to develop a checklist that guarantees you will be able to deliver the best solution for your enterprise, satisfying departmental needs, performance and security. Find out why many I.T. executives feel secure when recommending their organization standardize on the WebEx OnDemand collaboration solution. See why We...
EVENT TYPE: WebinarsCATEGORY:Winning Tactics and Takeaways from the Online Holiday Season
Now is the time for online retailers to make sense and capitalize on the online holiday season. What are the key trends and essential practices for multichannel merchants as we enter 2005? Join multichannel expert, Lauren Freedman, president of the etailing group and author of Its Just Shopping as she presents a postholiday recap and preview of the coming year. Matt Belkin, Vice President of Omnitures Best Practices Group, will present key analytics practices and reports. Discover what tactics w...
EVENT TYPE: WebinarsCATEGORY:Wooing, Wowing and Winning Qualified Leads
Businesstobusiness marketers require a new approach for generating qualified leads. Its a style best suited to the realities of doing business in the 21st century. This approach replaces the ongoing cycle of lead feast or famine, with a consistent, refined, lowpressure process that improves the Customer Experience. It offers prospects something of value while helping to build a connection with them over time. Marketers cant control when prospects will look for new suppliers or vendors. But marke...
EVENT TYPE: WebinarsCATEGORY:Zen and the Art of Search Engine Optimization
True masters of the search engine arts understand that optimization is attained through meditation, selfcontemplation, intuition and insight. Meaningful search engine optimization can only be achieved through an enlightened understanding of the interconnection of your site and the Internet at large. Our presenter, SEO Logic, is the exclusive search engine optimization partner of the American Marketing Association. In this presentation, you will learn: How meditation on your true priorities will ...
EVENT TYPE: WebinarsCATEGORY:Our Partners
