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Transforming Customer Feedback into Action, ROI
Conducting surveys with your customers is one thing, but acting on customer feedback is entirely another. Today, large organizations have become proficient at gathering plenty of customer information and feedback; however, many struggle to turn such valuable information into action. Join the American Marketing Association and Walker Information as we focus on three critical elements that transform mundane surveys into a resultsfocused program that decreases customer churn, increases loyalty, and...
EVENT TYPE: WebinarsCATEGORY:Transforming Sales Organizations for Todays Hyper Competition
With Jeff Thull , bestselling author of Mastering the Complex Sale How to Compete and Win When the Stakes are High and The Prime Solution Close the Value Gap, Increase Margins and Win the Complex Sale In this hourlong session, youll learn from Jeff Thull, leadingedge sales strategist, how to shift your sales team from focusing on products to delivering compelling, valuebased solutions that increase customer loyalty and your bottomline profitability. Drawing on his experiences as valued advisor t...
EVENT TYPE: WebinarsCATEGORY:Trout on Differentation: Presented by Jack Trout
By popular demand, Jack Trout will return to do a followup on his new book Trout on Strategy. In this conference, he will talk about differentiation. Entitled, If you dont have a point of difference, you better have a low price, it lays out the many ways to come up with that important difference. Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or ...
EVENT TYPE: WebinarsCATEGORY:Tuning Multithreaded Windows* applications using the Intel VTune™ Analyzer 7.0
After completing this tutorial, you should be able to: Explain how to handle four specific issues in thread performance: thread balancing, blocked time, overhead identification, and tuning for the CPUs microarchitecture. Recommended Experience: Familiarity with threading and software optimization techniques System Requirements: Webcast vendors suggested requirements:Operating System: Windows 9x,NT4 2000 Professional or XP operating systems. A 233 MHz processor or faster (330 MHz recommended) Net...
EVENT TYPE: WebcastsCATEGORY: Computers Hardware/SoftwareTurn Your Training Department Into A Profit Center
Find out how you can transform your training programs into a strategic revenue stream using a virtual classroom and automated ecommerce. Dig into the details of how to create profitable training programs with selfservice registration, automated payment features, and more. Hear from WebEx expert Sanjay Dalal and Steven Theissen from Sage Software on how to successfully implement forprofit training programs and best practices for marketing, packaging and pricing. Steven will share how he stumbled ...
EVENT TYPE: WebinarsCATEGORY:Tying Employee Compensation to Customer Satisfaction, Loyal Score
New Study Reveals Pros and Cons of Providing Incentives Based On Customer Feedback Does your organization provide an incentive to employees based on customer satisfaction or loyalty? If so, does it deliver the intended results? Have you considered implementing such a program? What are the pros and cons? These are just a few of the questions we asked in a recent study conducted on this topic. One thing is clear ? there is a wide variety of opinions on this topic. Naturally, many organizations fee...
EVENT TYPE: WebinarsCATEGORY:Uncovering the Mysteries of Search: The Power of Competitive Intelligence
Search engines have become the primary method employed by Internet users in navigating the Internet. As of December 2005, visits to Search Engines and Directories sites accounted for more than 7% of all Internet visits. As both online and offline companies depend on search engines to drive site traffic, it is important to understand and leverage visitor trends among leading search engines. Attendees will gain an understanding of : How the leading search engines compare in share of searches, visi...
EVENT TYPE: WebinarsCATEGORY:Unearthing the True Value of Web Seminars From the Customers Perspective
In less than half a decade, web seminars and online events have evolved from a technical novelty to a powerful alternative for delivering information to the masses. Attend this web seminar to hear results from a recent survey conducted by Wainhouse Research on what online events are being used for and what users think about the results they have achieved. Highlights from the survey results, including some surprises, will be covered during this 1hour webcast. Attend this web seminar to learn: The...
EVENT TYPE: WebinarsCATEGORY:Using Importance Measurement to Drive Product Improvements
Marketers need to prioritize improvements to their products or services. Organizations must make tradeoffs, letting some improvements take a higher priority than others. By knowing the importance of the various product or service features to consumers, marketers can focus on changes that give them the biggest bang for the buck. Therefore, attribute importance measurement is critically important to factbased product optimization efforts. What you will learn from this Webcast: The difference betwe...
EVENT TYPE: WebinarsCATEGORY:Using Marketing Dashboards to Improve Marketing ROI
Many marketers these days find that measuring and improving marketing ROI means more than modelbuilding and brand research. The inevitable gaps that exist in data almost always place a premium on assembling the right combination of predictive and diagnostic metrics in the right way to present the preponderance of evidence about marketings true value. This session will share a framework for designing a marketing dashboard to facilitate selecting and presenting the right metrics. It will also prov...
EVENT TYPE: WebinarsCATEGORY:Our Partners
