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ConsumerDriven Health Care A Real World Approach
Dont be left out! With many employers expected to adopt consumerdriven health care (CDHC) in 2006, now is the time to consider the options in order to make basic decisions on what programs to implement. Your objectives will determine which program is right for you, whether it be a health FSA, HRA, HSA, or some combination. Do you know the rules for each type of account? How are HRAs different from HSAs and which is better for you? Listen in as two experts in CDHC design and implementation Julie...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesContaining Rising Employer Benefit Costs: Consumer Driven Health Plans
This audio conference addresses what and how Consumer Driven Health Plans can reduce health care costs. Dial in and learn: The difference between HSAs (Health Savings Accounts), HRAs (Health Reimbursement Accounts), and FSAs (Flexible Spending Accounts) How to Design and Implement a ConsumerDriven Health Plan (CDHP) The insights and lessons learned from employers who rolled out a CDHP Steps to introduce a successful communication and education campaign How to measure the success of a CDHP enrol...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesConverting Browsers into Buyers
A complicated offline buy quickly becomes insurmountable for consumers when transferred to the online world. Knowing this, the online hardware industry has invested in keeping it simple and now represents a multibillion dollar industry. In the latest syndicated research study, Keynote CE Rankings ( formerly Vividence ) has uncovered what the leading hardware vendors are doing rightand wrong to enhance the online customer experience and generate sales. Join us as we dissect the web sites of Amazo...
EVENT TYPE: WebinarsCATEGORY:Creating Engaged CDHP Consumers – The Communication Plan to Get There
As the cost for providing employee benefit programs has significantly increased over the past five years, employers have been faced with the task of educating their employees on their role in the cost equation. To help reverse this trend, many employers have begun to evaluate, and have actually implemented consumer driven health programs (CDHP). While the debate continues regarding the actual effectiveness of CDHPs, several key requirements are necessary for success. In particular, communication...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesCurrent Health Care Trends – 2005 and Beyond
Health care costs continue to be a top priority for employers. What will 2005 bring? Find out as Managers from three consulting firms (Watson Wyatt Worldwide, Deloitte & Touche, and Towers Perrin) discuss what their latest health care surveys show as trends for 2005 and beyond. Specifically, this teleweb will cover accountbased healthcare and the future of employer sponsored health plans, as follows. Current Trends in Accountbased Healthcare Employer views on accountbased healthcare Interest in ...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesData Quality. Maximizing Response, ROI and Business Growth
Data quality is one of the most important aspects of a businesstobusiness marketing strategy; it can also be one of the most frustrating. Using inaccurate, incomplete or irrelevant customer information is not just wasteful, but can mean the loss of business, reputation and customer confidence. While firms scramble to develop their own customer information strategies, they need to rely on their information partners to be good data stewards and provide best quality information. But how can you tel...
EVENT TYPE: WebinarsCATEGORY:Debunking Closely Held Advertising Myths
Since the days of John Wannamaker, marketers believed a significant portion of their advertising dollars was wasted. Based upon consumer research conducted for thousands of campaigns, InsightExpress® will reveal that most companies are focusing upon the wrong half. Specifically, InsightExpress® will address these myths, including: Creative matters the most The more ad exposures, the better Always hold the best for last TiVo spells the end for advertisers Ad pretesting is stifling WHAT ...
EVENT TYPE: WebinarsCATEGORY:Defending Against Online Counterfeits to Protect Brand Identity and Value
Dear Colleague, Counterfeiting is an enormous problem for todays corporations, eroding brand equity and costing businesses more than $500 billion annually. In fact, Fortune 500 companies spend an average of $24 million annually combating this growing threat, with some organizations spending as much as $10 million each year. The same characteristics that make the Internet attractive as a channel low cost and global reach unfortunately also make it attractive for gray market and counterfeit sale...
EVENT TYPE: WebinarsCATEGORY:DoubleClick Email Insight: Building a MultiChannel List Growth Strategy
As email marketers move past the spam crisis and concerns over email delivery rates, they are still faced with the challenges of engaging current customers as well as growing their customer base. Email is one of the most effective marketing channels for acquiring new customers, and when used in a multichannel strategy, the results can be outstanding. Its proven: multichannel consumers are more likely to purchase than their singlechannel counterparts; but slow list growth can cause you to miss th...
EVENT TYPE: WebinarsCATEGORY:Driven to Attraction: How Effective Online Businesses Drive Offline Purchases
Almost without regard for the product or service they are buying, consumers now inevitably turn to the Web first to gather information before a significant purchase. Although the vast majority of bigticket purchases are completed offline, virtually every customer purchase process begins online. Whether considering a significant retail item, vacation travel or a new car, consumers today invariably start their purchase process online. What impact does a Web site have on a consumers offline purchas...
EVENT TYPE: WebinarsCATEGORY:Our Partners
