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Searching for the Perfect Search Engine
Whether on a search engine or on a retail, travel or banking Web site, the search process is critical to customer satisfaction. Keynote Systems has conducted studies of more than 200 leading Web sites and examined the online behaviors of tens of thousands of customers. In those studies, Keynote has found that the search process consistently ranks as one of the leading drivers of overall customer satisfaction. A successful, satisfying search process means customers are more likely to find and pur...
EVENT TYPE: WebinarsCATEGORY:The Big Brand Bang: How Your Web Site Impacts Your Brand
Regardless of whether or not the Web represents a large or fast growing segment of your sales, your companys web site has a tremendous impact on your brand. Studies show that the Web is more impactful to brand than almost any other medium. In fact, your companys website can do more to harm or to bolster your brand than any other marketing or advertising program you invest in. In this webinar, Dr. Bonny Brown of Keynote Systems, a recognized expert in customer interaction with the Web, explores...
EVENT TYPE: WebinarsCATEGORY:The Future of Behavioral Marketing
What does the Behavioral Marketing landscape look like today and where is it heading? Behavioral Marketing has aided advertisers by targeting consumers interested in their products and services, but the future provides a more customized experience for consumers as well. Todays marketers and Web publishers must understand the full breadth of Behavioral Marketing to extract the greatest efficiency from an online experience. Behavioral Marketing not only impacts advertising but also provides in dep...
EVENT TYPE: WebinarsCATEGORY:The New Age of Web Analytics 2.0
Have you embraced the new age? The Web 2.0 has recently become one of the most talked about new phrases of the year garnishing attention from leading industry analysts, experts, and thought leaders. Marketers are now reaching their audience through new mediums and channels such as podcasts, RSS, and mobile marketing. How do you know if these channels are right for your business? Are they measurable and if so how? While marketers may be embracing new forms of marketing methods, accountability and...
EVENT TYPE: WebinarsCATEGORY:The Republic of Google Are You a Citizen?
Google, remember when it was just another search engine? With a market cap of $120 billion, Google has already changed the realities of multiple industries but many analysts think this is just the beginning. Just $10 billion of the estimated $300400 billion spent by U.S. advertisers last year was spent online, but that online portion could increase this year by as much as 25 percent. Closer to home, Googles already sent shockwaves through the employment advertising marketplace with the 2005 int...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesThe Successful Integrated Marketing Program: Focused on Continuous Conversions from Reach to Retention
You spend thousands even millions of dollars on marketing to drive people to your website. Are you sure you are targeting the right audience? And once you get them to visit your site, are they doing what you want them to do? For an integrated marketing plan to be successful the entire visitor experience from acquisition to retention should be optimized on the end goal of conversion. Depending on your site objectives, conversions can involve anything from buying a product to signing up for a ne...
EVENT TYPE: WebinarsCATEGORY:Using Online Research to Drive Marketing Decisions
Taking market research into the boardroom requires findings to be fast, actionable, and always available. Thankfully, the speed and affordability of online research has made this possible. Is your organization using research to make decisions? Or just to validate decisions already made with resources already allocated? Informed decisions do not have to be a casualty of budget or time. Many organizations are leveraging the speed and affordability of online research to obtain guidance for daily bu...
EVENT TYPE: WebinarsCATEGORY:Our Partners
