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The New Age of Web Analytics 2.0
Have you embraced the new age? The Web 2.0 has recently become one of the most talked about new phrases of the year garnishing attention from leading industry analysts, experts, and thought leaders. Marketers are now reaching their audience through new mediums and channels such as podcasts, RSS, and mobile marketing. How do you know if these channels are right for your business? Are they measurable and if so how? While marketers may be embracing new forms of marketing methods, accountability and...
EVENT TYPE: WebinarsCATEGORY:The One Number You Need: Does One Size Fit All?
Is customer loyalty an attitude, a behavior, or both? Can customer loyalty be measured? If so, what is the best approach? If customer survey ratings are to be used for the purpose of measuring loyalty, which ratings furnish the best information satisfaction, likelihood to repurchase, likelihood to recommend, customerperceived value, or some other measure? The preceding questions are not new marketing managers and researchers have wrestled with them for decades but has the mystery been solved?...
EVENT TYPE: WebinarsCATEGORY:The Online Dating Game: Are You On A Blind Date With Yo
Online dating services are faced with unique challenges, among them the impact of customer expectations and dating experiences upon brand, customer satisfaction and membership growth. How do the best online dating services successfully manage expectations and experience to improve customer satisfaction? In its latest syndicated research study, Keynote examines what the leading online dating services are doing right and wrong and how that impacts customer satisfaction and the purchase decisions o...
EVENT TYPE: WebinarsCATEGORY:The Power of Marketing Automation Best Practices to Drive ROI
Companies are changing the way they do business. Todays organizations are leveraging analysis of customer information and implementing marketing automation technology to build longlasting beneficial customer relationships and maximize the significance of these relationships. If you are like most midsized businesses, this may sound like a daunting undertaking. Join Unica for a live onehour webcast on Marketing Automation adoption, best practices and ROI. Learn how continuous advances in enterpris...
EVENT TYPE: WebinarsCATEGORY:The Power of Marketing Automation: Best Practices to Drive ROI
Companies are changing the way they do business. Todays organizations are leveraging analysis of customer information and implementing marketing automation technology to build longlasting beneficial customer relationships and maximize the significance of these relationships. If you are like most midsized businesses, this may sound like a daunting undertaking. Join Unica for a live onehour webcast on Marketing Automation adoption, best practices and ROI. Learn how continuous advances in enterpris...
EVENT TYPE: WebinarsCATEGORY:The Power of the Predictive Marketer
Marketing executives are always under pressure to reduce marketing costs, while maintaining or increasing profitability, further improving customer satisfaction and making the most of available resources and channels. What if you could predict customer behavior, anticipate needs and identify preferences at exactly the right time? Imagine the impact this would have on your corporate strategy. Todays top executives are doing just that. They have the ability to Know Whats Next, Now. Theyve become P...
EVENT TYPE: WebinarsCATEGORY:The Power of the Predictive Marketer
Marketing executives are always under pressure to reduce marketing costs, while maintaining or increasing profitability, further improving customer satisfaction and making the most of available resources and channels. What if you could predict customer behavior, anticipate needs and identify preferences at exactly the right time? Imagine the impact this would have on your corporate strategy. Todays top executives are doing just that. They have the ability to Know Whats Next, Now. Theyve become P...
EVENT TYPE: WebinarsCATEGORY:The Power of the Question
Do the questioning skills you currently use effectively move your client to a buying decision? During this webcast, Julie Thomas, President and CEO of ValueVision Associates, will lay out four questioning types to use when engaging your clients and prospects. Specifically, you will learn to go from chitchatting to having targeted conversations that add value to both you and your prospect. Using the ValueSelling Framework to discover a clients business issues, problems, and solutions, Julie will ...
EVENT TYPE: WebinarsCATEGORY:The Power of Web Collaboration: Accelerating Business and Driving Productivity
Web Collaboration solutions have become key enablers of a virtual workplace in which employees can quickly get information they need and ad hoc groups can set up meetings on the fly. The value of Web collaboration are not just derived from being able to communicate instantly and but also from its true integration into the daytoday enterprise workflow. While many enterprises invested in WebEx solutions for immediate travel cost reduction, they are increasingly realizing that the benefits of incre...
EVENT TYPE: WebinarsCATEGORY:The Power Of Web Collaboration: Secrets Of Leading IT Organizations
Forwardthinking IT departments at Kodak, Genentech and Lawson Software are tapping into the power of web collaboration to accelerate their business and boost productivity. Join us to learn the secrets to their success! During this seminar, the speakers will share their amazing results, and you will hear how implementing a single web collaboration solution has saved Kodak time and money, accelerated critical processes for Genentech, and achieved a 700% return on investment for Lawson while allowi...
EVENT TYPE: WebinarsCATEGORY:Our Partners
