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The Basics of Behavioral Marketing
The use of consumer behavior to tailor online marketing programs is a rapidly maturing practice. The purpose of this webinar is to share the basics of a behavioral marketing campaign design, with particular attention paid to the process of optimizing the inputs used as behavioral cues in successful campaigns. Specifically, the webinar will cover: Recency/Frequency Inputs How do marketers determine what behavioral cues provide a launching point for communication What content environments and beha...
EVENT TYPE: WebinarsCATEGORY:The Best of All Worlds: Integrate Your Channel Strategies
Integrate Your Channel Strategies to Enhance Loyalty, Expand Relationships, and Drive Enhanced Value Consumers today have more ways to interact with providers of products and services than ever before. As such, they should find that managing their relationships with suppliers is easier and more rewarding. Unfortunately, too often the reverse is true. The proliferation of customer touchpoints has created competing customer strategies and processes that quickly cause customer frustration and attri...
EVENT TYPE: WebinarsCATEGORY:The Big Brand Bang: How Your Web Site Impacts Your Brand
Regardless of whether or not the Web represents a large or fast growing segment of your sales, your companys web site has a tremendous impact on your brand. Studies show that the Web is more impactful to brand than almost any other medium. In fact, your companys website can do more to harm or to bolster your brand than any other marketing or advertising program you invest in. In this webinar, Dr. Bonny Brown of Keynote Systems, a recognized expert in customer interaction with the Web, explores...
EVENT TYPE: WebinarsCATEGORY:The Bottom Line on Measuring Brand Performance
Brand valuation enables you to measure your brands performance, gauge its returnoninvestment (ROI) and identify which brands will continue to provide the best results over time. Brand measurement and valuation continues to be a hot topic for many marketing and branding executives faced with the pressure of connecting their investments to their brands performance. Unfortunately, attempting to uncover your brands value is not easy. How do you measure such an intangible asset? In this presentation,...
EVENT TYPE: WebinarsCATEGORY:The DecisionMakers Guide to Reliability and Validity in Onli
Companies of all sizes are turning increasingly to online consumer research to understand the return on their marketing investments and guide decisions large and small from product features, pricing and functions to messaging to targeting key segments. But how can marketers and market researchers be sure that their online studies are providing the level of data reliability that is essential for supporting wise choices in the marketplace? Building internal criteria for assessing research accuracy...
EVENT TYPE: WebinarsCATEGORY:The Elements of a Successful eLearning Strategy
Join Jennifer De Vries, Chief Solutions Architect at BlueStreak Learning and Gene Gainey, Senior Vice President of Sales at Learn.com as they broadcast live via WebEx. This FREE onehour webinar will tell you exactly how to outline your elearning strategy. Learn the building blocks of elearning including; terminology, available solutions, resources and more. Youll find this an hour well spent if youre searching for answers to these questions: Why should my organization have an elearning strategy?...
EVENT TYPE: WebinarsCATEGORY:The Experience Economy and Its Impact on Your Business
Today, goods and services everywhere are being commoditized; what customers want whether consumers, businesses, or internal constituents are experiences: memorable events that engage each individual in an inherently personal way. Join B Joseph Pine II, internationally acclaimed author, for a web seminar on the world of the Experience Economy. Discover why you need to shift into the business of experience staging and in particular learn how you can create marketing experiences that generate deman...
EVENT TYPE: WebinarsCATEGORY:The Future of Behavioral Marketing
What does the Behavioral Marketing landscape look like today and where is it heading? Behavioral Marketing has aided advertisers by targeting consumers interested in their products and services, but the future provides a more customized experience for consumers as well. Todays marketers and Web publishers must understand the full breadth of Behavioral Marketing to extract the greatest efficiency from an online experience. Behavioral Marketing not only impacts advertising but also provides in dep...
EVENT TYPE: WebinarsCATEGORY:The Global Reach and Local Touch of Hilton Internationals Customer Experience
The luxury travel business used to be driven by brand recognition and travel agent recommendation. Now, even highend consumers have turned to the Web to help make their travel decisions. Hilton International recognized both the promise and the competitive forces the Internet represented. The most recognized name in global lodging set out to provide an entire travel experience on the Web, where customers not only reserve rooms but also plan their entire stay such as book tours or reserve tickets ...
EVENT TYPE: WebinarsCATEGORY:The Impact of Customer Support on eBusiness Performance
Customer support whether online or offline has a greater impact on eBusiness performance than the conventional wisdom would suggest. In fact, aside from the actual product or service being sold, how a company delivers and messages customer support has the greatest impact on online customer loyalty. Keynote Systems, the leader in eBusiness performance management, has conducted dozens of studies examining the online behavior of consumers and consistently finds customer support to be a significan...
EVENT TYPE: WebinarsCATEGORY:Our Partners
